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Tag:Ethical AI Use

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.

UK and Canada Announce AI Safety Partnership

The governments of the United Kingdom and Canada announced a new partnership for AI safety.

AI Safety Institute Unveils New Platform to Strengthen AI Safety Evaluations

The AI Safety Institute launched a testing platform, Inspect, aimed at bolstering AI safety evaluations.

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.

European Parliament Adopts Landmark Artificial Intelligence Act

The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.

OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology

OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.

The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.

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Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

Must read

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?