type here...
Search
B2B Marketer Header

Tag:Ethical AI Use

Thought leadership

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.
Tor W. Andreassen -
B2B marketing news

UK and Canada Announce AI Safety Partnership

The governments of the United Kingdom and Canada announced a new partnership for AI safety.
The Editor -
Tools, software and services

AI Safety Institute Unveils New Platform to Strengthen AI Safety Evaluations

The AI Safety Institute launched a testing platform, Inspect, aimed at bolstering AI safety evaluations.
The Editor -
Industry updates

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.
The Editor -
Regulation and compliance

European Parliament Adopts Landmark Artificial Intelligence Act

The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.
The Editor -
B2B marketing news

Europe Advances Towards Groundbreaking AI Regulations

Europe takes a significant stride towards AI regulations with the endorsement of a political deal by EU countries.
The Editor -
Regulation and compliance

OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology

OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.
The Editor -
Features

The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.
Robin Campbell-Burt -
12Page 1 of 2

Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
- Advertisement -spot_imgspot_img
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv