Tor W. Andreassen

Tor W. Andreassen is a Professor of Innovation at NHH Norwegian School of Economics. He previously led The Center for Service Innovation (CSI) and founded the research centre Digital Innovations for Sustainable Growth (DIG) at NHH.

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Thought leadership

Embracing AI in advertising – challenges and opportunities for agencies

In the face of an AI-driven revolution, advertising agencies stand at a critical crossroads.

Tor W. Andreassen - June 24, 2024

Must read

FeaturesApril 30, 2025

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

FeaturesApril 29, 2025

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.

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