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Robin Campbell-Burt

With over 20 years of experience in PR & marketing, I have a huge depth of knowledge in campaign strategy, reputation management, and brand building for my clients. I now bring this experience to the fore, leading a team of 20 at Code Red Comms, a specialist cybersecurity PR and marketing agency. We work with some of the biggest companies in our sector, as well as upcoming innovators entering the space, to make sure that they are visible and credible to key decision-makers.
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The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.

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Why ‘set it and forget it’ marketing automation is holding B2B brands back

As the market evolves, buyer expectations shift and content grows stale, the automated journeys you built 18 months ago may be doing more harm than good.

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.
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