For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.
For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.