Momentum ITSMA, a growth consultancy and pioneer in Account-Based Marketing (ABM), has revealed the finalists for its 2024 Global B2B Marketing Excellence Awards.
The winners, set to be announced in October, will be celebrated for their contributions to driving growth with key clients in the B2B marketing space.
Now in its 27th year, the Global Marketing Excellence Awards highlight the efforts of sales and marketing leaders who have demonstrated innovation and impact in a competitive marketplace. This year, the awards feature three new categories—Account-Based Marketer (ABM-er) of the Year, Go-to-Market (GTM) Leader of the Year, and Client Growth Program of the Year—recognising the evolving nature of B2B marketing.
The awards provide a platform for standout teams and individuals to showcase their achievements in driving business growth through marketing initiatives. Notable past winners include industry heavyweights such as PwC, Microsoft, Tata Consultancy Services, and Salesforce.
Dave Munn, Partner at Momentum ITSMA, commented: “The 2024 finalists exemplify client growth and innovation, showcasing their ability to drive impactful results in a complex and increasingly dynamic marketplace. As we mark the 27th year of our Global Marketing Excellence Awards, we’re thrilled to introduce three new categories that reflect the modern nature of B2B marketing.”
New Categories Highlight Marketing Innovation
Among the finalists for this year’s awards are individuals and teams who have excelled in ABM, go-to-market strategies, and client growth initiatives. The newly introduced categories recognise the increased focus on personalisation, strategic marketing, and the alignment of sales and marketing teams in B2B organisations.
Finalists for the Account-Based Marketer (ABM-er) of the Year category include professionals from PwC, Fortinet, Kyndryl, and Virtusa, all of whom have demonstrated success in using ABM strategies to engage key accounts and drive growth. The Go-to-Market (GTM) Leader of the Year category recognises marketing leaders from Cisco and Palo Alto Networks who have excelled in creating and executing strategies that align their companies’ marketing and sales goals with market demands.
Client Growth Program of the Year finalists include major players such as EY, NTT Data, Red Hat, and Virtusa, who have implemented innovative marketing programs to grow client relationships and drive revenue.
Industry Leaders Acknowledged for Thought Leadership and Collaboration
Other notable categories in the 2024 awards include Advancing Thought Leadership, Driving Partner Collaboration, and Scaling ABM Programs. Finalists in these categories come from companies including Kyndryl, PwC, and Cisco, each of which has been recognised for their ability to leverage thought leadership and collaboration to drive business outcomes.
The Strengthening Executive Engagement category highlights organisations such as EY, IBM, and VMware by Broadcom for their success in building and nurturing executive-level relationships that lead to strategic partnerships and business growth.
Munn added: “These awards reinforce our dedication to celebrating industry leaders who raise the bar for success. They serve as a powerful reminder to all of us to continuously push the boundaries of what’s possible in B2B marketing.”
The winners of the 2024 Global Marketing Excellence Awards will be selected by a panel of international marketing executives and experts, with the ceremony taking place in October. As the B2B marketing landscape continues to evolve, the awards highlight the strategies, campaigns, and individuals that are setting new standards for success in the field.
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