MarTech Breakthrough, a prominent market intelligence organisation, has announced the winners of its seventh annual MarTech Breakthrough Awards.
The awards highlight companies and technologies that are leading the way in marketing, sales, and advertising technology worldwide. This year’s winners showcase the innovations that are shaping the future of the industry, setting new standards for excellence in marketing technology solutions.
Recognising Excellence in Marketing Technology
The MarTech Breakthrough Awards aim to recognise and honour the outstanding achievements in various categories within the marketing technology space. These categories include marketing automation, customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing, and more. The awards celebrate the hard work, innovation, and success that companies have achieved in these areas.
“As digital transformation accelerates, businesses are facing an increasingly complex marketing landscape with brands now having to navigate a multitude of channels, intricate customer journeys and rising customer expectations,” said Steve Johansson, Managing Director at MarTech Breakthrough. “The MarTech Breakthrough Awards shine a light on the most innovative tools and platforms that empower brands to stay ahead of these challenges and deliver outstanding customer experiences. We are thrilled to announce our 2024 MarTech Breakthrough Award winners and congratulate all of our winners on their remarkable achievements this year.”
Independent Evaluation of Innovation and User Experience
The award nominations were evaluated by an independent panel of experts from the MarTech industry. The judging process took into account several factors, including the innovation and design of the products, user experience, and overall technological advancement within their respective categories. The winning companies and products were selected for their ability to drive innovation and push the boundaries of what is possible in marketing technology.
This year’s winners have set new benchmarks in the industry, providing tools and platforms that help brands navigate the challenges of a rapidly evolving digital landscape. The recognition from the MarTech Breakthrough Awards underscores their contribution to enhancing marketing effectiveness and delivering superior customer experiences.
The 2024 MarTech Breakthrough Award winners include
Marketing Automation
Marketing Automation Innovation Award: Acoustic
Content Marketing
Best Graphic Design Software: Adobe Firefly
Best Interactive Content Platform: Dot.vu
Best Content Performance Management Solution: pharosIQ
Best Marketing Resource Management Platform: Xpressdocs
Event Management
Event Management Innovation Award: Splash
Best Overall Event Management Solution Provider: Kaltura
Conversion Optimization
Best Conversion Rate Optimization Solution: Stirista
Best Overall Conversion Optimization Solution: LocaliQ
Email Marketing
Best B2C Email Marketing Solution: Amex
Best Email Signature Management Platform: Exclaimer
Best B2B Email Marketing Solution: GetResponse
AdTech
Programmatic Marketing Innovation Award: 33Across
Best Demand Side Platform: Viant
Best Programmatic Marketing Platform: Epom
Best Geolocation Platform: GroundTruth
Best Display Advertising Platform: EXADS
Best Advertising Measurement Platform: fullthrottle.ai
AdTech Innovation Award: Zefr
Best Overall AdTech Solution: Skai
Best Overall AdTech Company: Kargo
SalesTech
Best Sales Proposal Software: Frequence
Best SMB Sales Enablement Software: Hubspot
Best Enterprise Sales Enablement Software: Advisr
SalesTech Innovation Award: Rain Technology
Social Media
Best Overall Social Media Management Platform: Sprout Social
Public Relations
Best Media Monitoring Solution: Cision
Influencer Marketing
Best Influencer Marketing Platform: IZEA
Best Influencer Marketing Company: Captiv8
Conversational Marketing
Best Call Management Solution: Phonexa
Best Overall Conversational Marketing Company: Typeform
Mobile Marketing
Mobile Marketing Innovation Award: BigHappy
Best Mobile Marketing Platform: AdMessenger
Data, Analytics & Intelligence Tools
Best Contact Database Solution: Enformion
Best Customer Data Platform: BlueConic
Best Marketing Insights Platform: Zappi
Best Customer Intelligence Platform: Acxiom
Best Interaction Data Analytics Solution: Intentsify
Customer Experience
Best Customer Experience Management Platform: Emplifi
Customer Experience Innovation Award: IIRIS, An Informa Business
Best Customer Experience Management Company: Stream Companies
Performance Marketing
Best Performance Marketing Solution: Rakuten Advertising
Performance Marketing Innovation Award: Ibotta
Best Performance Marketing Company: BENlabs
Account Based Marketing
Best Account Based Marketing Solution: RollWorks
Best Account Based Marketing Company: 6sense
Artificial Intelligence
Best AI-Powered Sales Solution: Zenapse
Best AI-Powered Advertising Solution: Demandbase
Cookieless Marketing
Best Cookieless Marketing Solution: AdTheorent
Cookieless Marketing Innovation Award: Centerfield
Campaign Management
Marketing Campaign Management Innovation Award: Pacvue
Best Marketing Campaign Management Solution Provider: Pipeline360, Powered by Integrate
Industry Leadership
Best Digital Asset Management Platform: Ansira
Best Omnichannel Marketing Solution: Cinch
Best Use of Artificial Intelligence in MarTech: SOCi
Best Overall MarTech Solution: impact.com
Best Overall MarTech Company: Marigold
The B2B Marketer, the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
