Fifth Ring, an international B2B marketing agency headquartered in Aberdeen, has been shortlisted for two significant honours at the 2024 B2B Marketing Awards.
The agency is nominated for Global Agency of the Year, recognising its creative thinking, business impact, financial performance, and employee engagement. Fifth Ring is also in contention for the Best Product or Service Launch category, following its successful creation of the E-FWD brand for DC Thomson, which previously won a Drum Award for Energy and Industry at the Marketing EMEA 2024 awards.
A Global Presence
With additional offices in Singapore and Houston, Fifth Ring’s international footprint and specialised expertise in B2B marketing have contributed to its recognition. The agency has a longstanding reputation in the energy industry but has expanded its reach into sectors such as maritime, technology, industrial, and manufacturing. This evolution is seen as key to the agency’s growth and adaptability in an ever-changing market.
Ian Ord, CEO of Fifth Ring, expressed his pride in the agency’s accomplishments, stating, “This recognition is a tremendous honour and a testament to the exceptional work that each and every member of our global team has contributed to our business and our clients.” He further noted that over the past 33 years, the agency has transitioned from a local operation in Aberdeen to an international B2B marketing specialist, working with major global brands.
Fifth Ring’s inclusion on the shortlist for the B2B Marketing Awards reflects its consistency and dedication to delivering creative and effective solutions for clients. The Global Agency of the Year nomination highlights not only the company’s successful client outcomes but also its internal culture, which fosters creativity and professional development among its employees.
Ord emphasised the agency’s transformation in recent years, pointing to their efforts to diversify their client portfolio globally. “We have long been regarded as the number one agency in the energy industry and have worked hard to diversify our client portfolio globally to include maritime, industrial, technology and manufacturing.”
Focus on Talent and Community Engagement
The agency places strong emphasis on nurturing talent and promoting a positive workplace culture. The Global Agency of the Year award nomination acknowledges Fifth Ring’s commitment to employee development and a supportive work environment. Ord commented, “Marketing is a talent-driven business, and we invest accordingly. Driven by our values, global outlook and specialist knowledge, we encourage international cooperation, development and community, to make Fifth Ring a great place for all of our colleagues to work.”
Todd Gregory, Regional Director for the Americas, echoed this sentiment, highlighting the agency’s involvement in talent development in Houston. “In Houston, we continue to support the next generation of talent with internships, regular collaboration and involvement with local universities, as well as extensive professional outreach,” he said. Fifth Ring works with organisations like the American Marketing Association (AMA) and the Public Relations Society of America (PRSA) in Houston, fostering professional development and community engagement.
The winners of the 2024 B2B Marketing Awards will be announced during a ceremony in London on Wednesday, 27 November 2024. Fifth Ring’s nominations signal continued recognition of its global impact, creativity, and dedication to both clients and staff. The agency’s success in the awards could further cement its position as a leading B2B marketing specialist on the international stage.
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