TriComB2B, a national agency specialising in B2B marketing of technical products and services, has been honoured with two Platinum 2024 dotCOMM Awards.
The recognition from the Association of Marketing and Communication Professionals (AMCP) acknowledges the agency’s excellence in an integrated marketing campaign and video creativity for Cummins, a global leader in power technology.
Recognition for Integrated Marketing Campaign
The first Platinum award was given for the “Powered by X” internal communications campaign. This initiative, developed in collaboration with TriComB2B, aimed to foster a culture of change within Cummins.
“The Powered by X initiatives fuelled engagement and excitement for our internal team, as we know brand building often starts from the inside,” said Adam Sidders, Power Systems Communications & Marketing Communications Director at Cummins.
TriComB2B’s second Platinum award was for the creative execution of the Cummins Centum™ Series video. This video highlights the future of engineering with Cummins’ latest generators and successfully generated interest among both internal teams and customers.
“The Engineering the Future video for the Centum launch created a buzz that rallied our internal teams and our customers for the future of power generation,” said Robyn Saphir, Marketing Communications Leader — Power Generation at Cummins. “We cannot be happier that these efforts are being recognised among some of the best in the industry.”
International Competition and Industry Recognition
The dotCOMM Awards is an international competition that this year received approximately 2,500 entries from the United States, Canada, and 17 other countries. Entries were judged individually by industry professionals looking for talent that surpassed the industry standard. Annually, only 15% of applicants receive a Platinum award, AMCP’s highest accolade.
“Winning these awards is a testament to the dedication and creativity of our team,” said Jonah Otchy, Creative Director at TriComB2B. “Through strategic creative direction and effective collaboration, we were able to tell a powerful story that connects well with our audience.”
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