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B2B marketing news

B2B marketing news

Forrester opens nominations for 2025 B2B Awards

Forrester has officially opened nominations for its 2025 B2B Awards in Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC), recognising B2B...
The Editor -
B2B marketing news

Multiview to connect B2B marketers with exclusive association audiences

Multiview, the B2B digital marketing agency within the Stagwell global network, has launched Audienceview, a self-service platform designed to help brands access verified professional...
The Editor -
B2B marketing news

Siemens to acquire Wevolver in bid to expand engineering reach and boost DSI capabilities

Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand its reach within the global...
The Editor -
B2B marketing news

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve reporting, and build custom sales...
The Editor -
B2B marketing news

New agency PRace aims to ‘shake up’ B2B marketing

Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated, data-driven approach to an industry...
The Editor -
B2B marketing news

Acquirz marks five-year milestone with senior hire and sustained growth

Cheltenham-based B2B email marketing agency Acquirz is celebrating its fifth anniversary with the appointment of a new head of data operations and plans for...
The Editor -
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market (GTM) execution by integrating and...
The Editor -
B2B marketing news

Lesniak Swann named one of UK’s fastest-growing agencies

B2B marketing specialist Lesniak Swann has been recognised as one of the UK’s top-performing agencies in the inaugural IPA Beacon List - a new...
The Editor -
B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing leaders, according to a major...
The Editor -
B2B marketing news

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate workflows, generate insights, and deliver...
The Editor -
B2B marketing news

Goldcast unveils Recording Studio to streamline B2B video and podcast production

B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...
The Editor -
B2B marketing news

LinkedIn expands Wire video ad placements

LinkedIn is expanding access to its Wire video advertising programme, enabling more brands to place pre-roll video ads alongside content from premium publishers within...
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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