Multiview, the B2B digital marketing agency within the Stagwell global network, has launched Audienceview, a self-service platform designed to help brands access verified professional audiences via leading association media.
Billed as the only solution of its kind, Audienceview aims to provide B2B marketers with direct access to more than 16 million professionals across 30 industries and over 850 accredited U.S. associations. The platform builds on Multiview’s 25 years of experience working with professional associations and is positioned as a new tool for boosting brand relevance, reach and revenue potential.
Andy Keith, CEO of Multiview, said the platform allows B2B brands to cut through marketplace noise by targeting highly engaged, niche communities. “The cost of overlooking association media is high in today’s crowded marketplace,” he said. “By directly reaching millions of association members, B2B brands stand to gain deeper penetration with hyper-relevant and exclusive professional audiences.”
The platform has been developed with flexibility and accessibility in mind, offering a self-service interface that allows marketers to build and launch campaigns in minutes. An integrated AI recommendation engine analyses brand data to suggest relevant audience segments and optimise media spend.
“Not just a win for Multiview”
James Townsend, CEO of Stagwell EMEA and Global CEO of the Stagwell Brand Performance Network, said the launch was significant for the wider industry. “Audienceview gives B2B marketers a self-service, autonomous platform with access to verified, high-intent audiences in some of the most important associations and communities in the world,” he said. “This isn’t just a win for Multiview – it’s a major leap forward for the entire B2B ecosystem.”
Multiview’s longstanding association partners have welcomed the platform. Valerie Johnson, Senior Marketing Manager at Huggies Healthcare, described the agency as “a great addition” to their omnichannel digital strategy, while Rachel Benedick, Chief Revenue Officer at Meeting Professionals International, said the new platform would enable MPI to reach a broader audience.
Audienceview is now live and forms part of Multiview’s broader effort to modernise association media buying and connect brands with high-value, in-market audiences.
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