Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market (GTM) execution by integrating and optimising their technology stacks.
The San Francisco-based GTM platform provider says the new tools offer a central hub for pre-built integrations and service partners, alongside enhanced API support to enable developers to build custom connectors aligned to their team’s workflows.
According to Demandbase, the launch is a response to a persistent challenge for B2B organisations: fragmented martech stacks and time-consuming manual processes that hinder performance. The new Marketplace aims to alleviate this by helping teams discover, connect, and activate tools directly from within the Demandbase One platform, enabling greater operational efficiency.
“Despite all the technological advancement in recent years, GTM teams continue to struggle with fragmented tech stacks and time-intensive manual processes,” said Michael Wilczak, Chief Strategy Officer at Demandbase. “This is why we’ve created a built-in Marketplace, giving teams a single hub to discover, connect, and activate the tools they already use.”
The Marketplace launches with over 85 technology integrations and service providers already available, with plans to double that figure by the end of 2025. It also includes customer ratings and reviews to support decision-making, as well as intent-driven segmentation, automated workflows through integration with TechTarget, and data enrichment capabilities via Workato.
Emi Witt, Vice President of Demand Generation at Workato, said the launch was “a major step forward” in enabling customers to connect data and workflows across their entire GTM ecosystem. “It’s not just about having data or automating actions; it’s about turning insights into action,” she said.
Demandbase’s new Developer Portal complements the Marketplace by providing tools and documentation for building integrations using its APIs. The company says the move reflects its continued commitment to being the most open and flexible GTM intelligence platform in the B2B space.
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