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B2B marketing news

B2B marketing news

Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality

Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
The Editor -
B2B marketing news

CMA Proposes Principles for Competitive AI Markets and Consumer Protection

CMA's review on foundation models emphasises responsible AI development and consumer protection.
The Editor -
B2B marketing news

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor -
B2B marketing news

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.
The Editor -
B2B marketing news

Intuit Mailchimp Initiates Global Campaign to Address Marketers’ ‘Clustomer’ Challenges

Discover Mailchimp's solution to the 'Clustomer' challenge with its latest global marketing campaign.
The Editor -
B2B marketing news

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor -
B2B marketing news

SmartFrame and Action Press Partnership: New Opportunities for B2B Marketers with Expanded Image Library

UK's SmartFrame Technologies, a tech innovator in the digital imaging sector, has revealed its newest collaboration with the German photography powerhouse, action press international.This...
The Editor -
B2B marketing news

GingerMay Achieves B Corp™ Certification, Emphasising Commitment to Sustainability in B2B Marketing

GingerMay attains B Corp™ status, setting a new standard in sustainable B2B marketing.
The Editor -
B2B marketing news

Google Showcases Latest AI Advancements at Cloud Next

Key insights for marketers from Google Cloud Next 2023 on AI, analytics and how top companies are applying generative technologies.
The Editor -
B2B marketing news

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
The Editor -
B2B marketing news

The 20 Best Website Heatmap Tools for 2023

Discover the top 20 website heatmap tools in a comprehensive assessment by SmartSites.
The Editor -
B2B marketing news

New Customer Journey Toolkit Transforms B2B Marketing Strategies

Transform B2B marketing with this Customer Journey Toolkit. Elevate strategies, engage customers, and unlock growth potential. Explore now!
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
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Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
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