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Regulation and compliance

OLIVER Establishes Global AI Council for Responsible Adoption of Emerging Technology

OLIVER, the in-housing and marketing ecosystem specialist, has announced the formation of a global AI Council.
The Editor -
Tools, software and services

Machine Learning Market Set to Reach USD 472.25 Billion by 2030

The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.
The Editor -
B2B marketing news

ESMT Berlin Launches Scholarships to Empower Female Executives

ESMT Berlin announces scholarships to empower women aspiring for leadership roles.
The Editor -
Tools, software and services

Synthetic Data Generation Market Poised for Exponential Growth

The Synthetic Data Generation Market is on a trajectory of substantial growth globally.
The Editor -
Industry updates

Google CEO Sundar Pichai Announces Anticipated Job Cuts in Internal Memo

In an internal memo to Google employees, CEO Sundar Pichai revealed expectations for additional job cuts this year.
The Editor -
Marketing strategies

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
The Editor -
Tools, software and services

TrustistTransfer Expands Payment Options with Apple Pay and Google Pay Integration

TrustistTransfer integrates Apple Pay and Google Pay into its mobile payments platform.
The Editor -
Tools, software and services

Cynozure Unveils AI Springboard: A Comprehensive Suite to Harness AI Opportunities

Cynozure introduces AI Springboard, a suite of services crafted to guide organisations implementing AI.
The Editor -
Marketing strategies

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
The Editor -
Industry updates

TechTarget and Informa PLC Forge Strategic Alliance to Boost B2B Data and Market Access

TechTarget and Informa PLC have revealed their collaborative efforts in a definitive agreement.
The Editor -
Tools, software and services

Google Cloud Unveils Cutting-Edge AI Technologies to Transform Retail Operations

Google Cloud introduces a suite of AI technologies designed to reshape the retail industry.
The Editor -
Tools, software and services

Aptia Launches as Global Specialist in Pensions and Health Administration

Aptia, a specialist in pensions, health, and benefits administration, has officially announced its launch.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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