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B2B marketing news

Industry updates

Generative AI Reshaping Marketing Budgets, Finds Study

There has been a significant surge in marketing spend on generative AI creator content, research found.
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Regulation and compliance

EU Launches Probes into Apple, Google, and Meta for Potential Breaches of Digital Markets Act

The EU has initiated investigations into tech giants Apple, Google, and Meta Platforms.
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Industry updates

European Marketing Landscape Sees Surge in AI Adoption, Yet Skills Lag Behind

The CIM highlights the gap between AI adoption in marketing and the skills needed to implement it.
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Regulation and compliance

French Regulatory Authority Fines Google £250 Million Over AI Practices

France's competition regulator imposed a hefty fine on Google, citing the tech giant's AI training practices.
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Tools, software and services

Zoom Launches Zoom Compliance Manager for Enhanced Communications Compliance

Zoom Compliance Manager is an integrated solution designed to streamline risk management, data governance, and information.
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B2B marketing news

Trustist Awarded Carbon Neutral Certificate

Trustist, an online reputation management platform, has achieved Carbon Neutral Certification.
The Editor -
Tools, software and services

Rise of AI-Powered Content Creation: Insights from New Report

Marketers are turning to generative AI as a solution to create engaging narratives and scalable personalisation.
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B2B marketing news

How AI Can Help Meet Demand for Sustainable Returns

New research sheds light on the demand for sustainable returns, and the role of AI in addressing this growing concern.
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Tools, software and services

Tribe Payments Receives “B2B Payments Innovation Award” at FinTech Breakthrough Awards

Tribe Payments won the "B2B Payments Innovation Award" in the 8th annual FinTech Breakthrough Awards.
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Industry updates

Lesniak Swann Receives Double Nomination in PR Moment Awards

Industrial B2B marketing agency Lesniak Swann received two nominations in the 'Best B2B Campaign' category.
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Regulation and compliance

European Parliament Adopts Landmark Artificial Intelligence Act

The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.
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B2B marketing news

Tell Money Facilitates Griffin Bank’s UK Launch with tell.gateway Integration

Tell Money supports the launch of Griffin Bank, assisting companies developing and launching financial products.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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