With traditional marketing losing effectiveness, Flywheelr is helping executives drive engagement and build trust through strategic LinkedIn content and network-building.
Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
A new survey finds that 73% of B2B buyers prefer to purchase online, with younger generations demanding reliability, efficiency, and speed from suppliers.
Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
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