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B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market (GTM) execution by integrating and...

Lesniak Swann named one of UK’s fastest-growing agencies

B2B marketing specialist Lesniak Swann has been recognised as one of the UK’s top-performing agencies in the inaugural IPA Beacon List - a new...

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing leaders, according to a major...

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate workflows, generate insights, and deliver...

Goldcast unveils Recording Studio to streamline B2B video and podcast production

B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...

LinkedIn expands Wire video ad placements

LinkedIn is expanding access to its Wire video advertising programme, enabling more brands to place pre-roll video ads alongside content from premium publishers within...

B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The future demands a fundamental reinvention....

SlashExperts launches with $2m seed round to transform peer validation in B2B sales

A new B2B sales platform has launched from stealth with $2m in seed funding to capitalise on growing demand for peer-driven buyer validation and...

Sumea Social rolls out executive profiling programme to boost B2B leadership visibility

Dubai-based communications agency Sumea Social has launched a new service aimed at helping senior business leaders play a more visible and strategic role in...

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...

Simpli.fi earns double nomination at 2025 Dick Reed Awards

Simpli.fi has been nominated in two categories at the 2025 Dick Reed Awards, marking the fifth consecutive year the company has received recognition at...

LinkedIn’s B2B dominance grows amid rise in engagement and ad performance

LinkedIn continues to cement its position as the most important social platform for B2B marketers, with new data revealing significant growth in users, content...

Thought leadership

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
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Guides

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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