Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings.
Blending...
Multiview, the B2B digital marketing agency within the Stagwell global network, has launched Audienceview, a self-service platform designed to help brands access verified professional...
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly evolving buyer behaviours dismantle long-established...
Siemens Digital Industries Software has announced a deal to acquire engineering platform Wevolver, in a move designed to expand its reach within the global...
Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve reporting, and build custom sales...
Two high-profile gambling industry executives have launched a new B2B marketing agency, PRace, promising to bring a more sophisticated, data-driven approach to an industry...
Cheltenham-based B2B email marketing agency Acquirz is celebrating its fifth anniversary with the appointment of a new head of data operations and plans for...
Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market (GTM) execution by integrating and...
Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing leaders, according to a major...
Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate workflows, generate insights, and deliver...
B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...
This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.