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B2B marketing news

B2B marketing news

Alelo launches AI tool to tackle zero-click discovery

Its 'Content Navigators' aim to help users surface relevant material from large libraries of podcasts, videos and other longform media
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B2B marketing news

FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on developing and leading standout brand...
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B2B marketing news

LiveOne partners with Synervoz to expand voice-enabled B2B 

LiveOne has entered a strategic partnership with voice technology firm Synervoz Communications in a bid to accelerate voice-enabled experiences and scale its growing B2B...
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B2B marketing news

B2B marketers ‘shift focus from lead volume to revenue impact’

Enterprise B2B marketers are moving away from traditional lead-generation metrics in favour of financially accountable KPIs, according to new research from marketing consultancy 2X...
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B2B marketing news

Collectively launches Chorus to align creator strategy with AI brand perception

Built on Jellyfish’s Share of Model platform, Chorus analyses AI-generated content to surface brand perceptions, compare positioning against competitors, and recommend adjustments to creator strategies that can positively influence future AI outputs.
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B2B marketing news

Acquirz acquires Marketscan to strengthen UK B2B data presence

Founded in 1982, Marketscan has long been a mainstay of the B2B database marketing industry, working with thousands of UK businesses over four decades.
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B2B marketing news

Forrester: Most B2B buyers already have a vendor in mind before formal evaluation begins

According to the research, 92% of B2B buyers start their journey with at least one vendor in mind, and 41% already have a preferred vendor selected before any formal evaluation.
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B2B marketing news

Sellerant acquires Proclaim to add podcasting to B2B growth stack

Proclaim, founded in 2020 by Ben Wiggins, has carved out a niche producing podcast content for businesses and educational institutions.
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B2B marketing news

Artificial intelligence is no longer a peripheral tool for B2B

78% of B2B organisations are now using AI across at least one business unit, with 71% actively adopting generative AI.
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B2B marketing news

‘CEO-CMO misalignment deepens’ as marketers struggle to prove impact

It's driven by a lack of clarity over the CMO remit and the perceived disconnect between marketing activity and commercial growth metrics.
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B2B marketing news

B2B marketers changing strategies due to current economic climate

A whopping 96% of B2B marketers are revising their company’s strategies due to the current challenging economic environment, incorporation of AI tools and a...
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B2B marketing news

AI agents ‘underperform’ on confidentiality handling

New research led by Salesforce AI scientist Kung-Hsiang Huang highlights key limitations in the current use of AI agents within CRM workflows.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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