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B2B marketing news

Industry updates

TriComB2B Earns Two Platinum dotCOMM Awards for Creative Excellence

TriComB2B has been honoured with two Platinum 2024 dotCOMM Awards.
The Editor -
Industry updates

FMCG B2B e-Commerce Market Set to Reach $1220.5 Billion by 2031

A recent report projects that the FMCG B2B e-commerce market will reach a value of $1220.5 billion by 2031.
The Editor -
B2B marketing news

Jamie Morgan to Present AI Strategies for Small Businesses at B2B Expos in Farnborough

Jamie Morgan, Business Coach and Marketing Consultant, is scheduled to deliver a talk at the B2B Expos in Farnborough.
The Editor -
B2B marketing news

Tech Trailblazers Awards Announces New Judges for 2024 Panel

The Tech Trailblazers Awards has announced the addition Ian Ellis and Chris Holscher to its 2024 judging panel.
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Industry updates

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor -
Industry updates

Future of B2B Ecosystem Brightens with Continuation of Third-Party Cookies

The announcement that third-party cookies will remain in use has generated optimism in the B2B ecosystem.
The Editor -
Industry updates

Global B2B Payments Market to Reach $3924.8 Billion by 2032

The Global B2B Payments Market, valued at USD 1720.2 billion in 2023, is projected to grow to USD 3924.8 billion by 2032.
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B2B marketing news

Demandbase Named Leader in B2B Revenue Marketing Platforms by Forrester

Demandbase has been designated a Leader in "The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024".
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Tools, software and services

New Research Highlights Blind Spots in Influence of Generative AI on Professional Tasks

New research reveals that people often underestimate the influence of Generative AI (Gen AI) on their work.
The Editor -
Marketing strategies

Global Email Marketing Software Market Sees Robust Growth

The global email marketing software market has seen substantial growth in 2024.
The Editor -
Industry updates

DemandScience Secures 26 G2 Summer 2024 Awards

DemandScience has announced the achievement of 26 additional awards in G2’s Summer 2024 reports.
The Editor -
B2B marketing news

Webinar on Digital Transformation in B2B Marketing: Trends and Strategies

Funnl and Yo Marketing Agency will host a webinar titled 'Digital Transformation in B2B Marketing: Trends and Strategies'.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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