QNB and the Chartered Institute of Marketing (CIM) have entered into a partnership to provide advanced marketing training for QNB’s Marketing and Communications team.
This collaboration aims to enhance the firm’s marketing capabilities in response to the global challenges faced by leading brands. It marks CIM’s first partnership with a Middle Eastern headquartered financial institution.
The partnership focuses on developing best practice global marketing skills among QNB’s team. CIM has facilitated the training, designed to drive forward QNB’s marketing output and support career development. This initiative aims to strengthen the firm’s marketing functionality, aligning with QNB’s goals to boost business at both domestic and international levels.
The CIM Marketing Programme was delivered by a team of highly experienced CIM course directors. These directors were chosen for their specific skills and experience, conducting six half-day sessions. The programme covered essential marketing models and techniques, equipping the QNB marketing team with the necessary knowledge to develop future marketing programmes.
Comprehensive Marketing Training
The partnership enables QNB’s Marketing and Communications team to deliver value across the business. The training emphasises the development of commercially viable marketing strategies, leveraging customer insights, and maximising digital capabilities.
James Sutton, Strategy and Commercial Director at CIM, commented on the partnership: “It’s a testament to CIM’s reputation as a standard-bearer for marketing that QNB has chosen us to deliver its training programme. We deliver the definitive marketing course, setting the standard for best marketing practice and professional development. I’m confident the knowledge and insight delivered by our course directors will enable QNB’s marketing team to operate competitively at a global level. Best-in-class marketing practices are vital for all firms pursuing global growth and we are proud of this new partnership in what hopes to be a long-standing working relationship for both parties.”
Ms. Heba Ali Al-Tamimi, Senior Executive Vice President-QNB Group Communications, Qatar National Bank, stated: “The demands of the banking sector are constantly changing. That’s why we are always assessing the market and have chosen to invest in CIM’s flagship marketing training programme to enable our team to navigate the exceptional challenges faced by brands across the world. Indeed, our marketing capability is key to delivering success now across the Middle East and Africa but also for the future as we extend our international footprint. We are proud of this partnership and its announcement exhibits our continuous commitment to investment in our staff, providing them with the tools for their own personal career development and to achieve CIM Chartered Status.”
Focus on Professional Development
The partnership between QNB and CIM highlights the importance of professional development in marketing. By investing in advanced training programmes, QNB aims to equip its marketing team with the skills necessary to thrive in a competitive global market. This initiative not only enhances the firm’s marketing strategies but also supports the career growth of its employees.
QNB’s commitment to continuous improvement and investment in its staff demonstrates its dedication to maintaining a competitive edge in the banking sector. The partnership with CIM is a strategic move to ensure that QNB remains at the forefront of marketing excellence, both regionally and globally.
The B2B Marketer, the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
