Demandbase, an account-based go-to-market (GTM) platform for B2B enterprises, has been designated a Leader in “The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024”.

This evaluation, conducted by an independent research firm, assessed 12 B2B revenue marketing platforms across 23 criteria, identifying the most significant providers through comprehensive research, analysis, and scoring.

The Forrester report highlights Demandbase’s strengths in account-based advertising and platform flexibility. It notes that Demandbase is particularly suited for large enterprises that require robust account modelling, advanced ad targeting, multi-channel orchestration, and comprehensive data augmentation and integration capabilities.

High Scores in Innovation and Engagement Channels

Umberto Milletti, Chief R&D Officer at Demandbase, expressed pride in the recognition: “We are honoured to be recognised as a Leader by Forrester. We were especially pleased to receive the highest score possible in the innovation criterion, as that is the core of what we do at Demandbase. This year, we were the first GTM platform to release multiple buyer journeys for ABM customers and, in January, we introduced AI-powered advertising innovations, like AI-Powered Campaign Outcomes. We remain committed to advancing our offerings for our customers and the industry.”

The report commended Demandbase for its strong market presence, especially within the enterprise sector, and acknowledged it as a pioneer in account-based marketing (ABM). Reference customers lauded Demandbase for its strong support, strategic collaboration, and robust ABM capabilities.

Demandbase received the highest possible scores in several key criteria, including:

  • Innovation
  • Engagement Channels: Personalisation
  • Engagement Channels: Advertising
  • Journey Orchestration: Application Integrations
  • Journey Orchestration: Adaptive Workflows
  • Audience Segmentation: Buying Groups
  • Fit Modelling

Market Impact and Future Directions

Demandbase’s recognition by Forrester underscores its significant impact on the B2B revenue marketing landscape. The platform’s strengths in innovation and multi-channel engagement are particularly noteworthy, positioning it as a vital tool for enterprises aiming to enhance their revenue marketing strategies.

This achievement highlights Demandbase’s ongoing commitment to innovation, as evidenced by recent advancements such as the introduction of multiple buyer journeys for ABM customers and AI-powered advertising solutions. The company’s focus on adaptive workflows and personalised engagement channels ensures that it remains at the forefront of the industry, providing valuable tools for B2B marketers.

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