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B2B marketing news

Tech Marketing Outlook 2024: Navigating Challenges and Seizing Opportunities

A new study delves into the perspectives of tech marketers in 2024, shedding light on hopes and concerns.
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Tools, software and services

Visa Expands Digital Wallet Capabilities in B2B Payments through Visa Commercial Pay

Visa unveils enhancements to its B2B payment solutions with extended digital wallet capabilities.
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Tools, software and services

LaunchMyStore Aims to Revolutionise E-commerce with 60-Second Store Creation

LaunchMyStore: Tradefusion's SaaS transforms e-commerce with fast, easy online store setup for B2B and D2C in just 30 seconds.
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B2B marketing news

London-Based Fintech Kriya Secures £50 Million Funding to Expand Embedded B2B Payments

B2B payments fintech Kriya has successfully secured a new £50 million debt facility.
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Tools, software and services

Hookle AIDE: AI Assistant for Small Business Social Media Marketing

'Hookle AIDE' is an autonomous post generation assistant for social media marketing for small businesses.
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Tools, software and services

Machine Learning Market Set to Reach USD 472.25 Billion by 2030

The Machine Learning Market is poised for growth, with a projected valuation of USD 472.25 billion by 2030.
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Tools, software and services

Synthetic Data Generation Market Poised for Exponential Growth

The Synthetic Data Generation Market is on a trajectory of substantial growth globally.
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Tools, software and services

TrustistTransfer Expands Payment Options with Apple Pay and Google Pay Integration

TrustistTransfer integrates Apple Pay and Google Pay into its mobile payments platform.
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Tools, software and services

Cynozure Unveils AI Springboard: A Comprehensive Suite to Harness AI Opportunities

Cynozure introduces AI Springboard, a suite of services crafted to guide organisations implementing AI.
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Tools, software and services

Google Cloud Unveils Cutting-Edge AI Technologies to Transform Retail Operations

Google Cloud introduces a suite of AI technologies designed to reshape the retail industry.
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Tools, software and services

Aptia Launches as Global Specialist in Pensions and Health Administration

Aptia, a specialist in pensions, health, and benefits administration, has officially announced its launch.
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Tools, software and services

Intel and DigitalBridge Launch Articul8 AI for Enterprises

Articul8 is a new entity providing enterprise customers with a GenAI software platform.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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