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Tools, software and services

Tools, software and services

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.
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Tools, software and services

Zoom Introduces VISS: A Game-Changer in Vulnerability Assessment

Zoom unveils VISS, set to redefine the landscape of vulnerability assessment and incident response.
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B2B marketing news

Businesses Worldwide Embracing Generative AI in Marketing, Report Reveals

A report sheds light on the prevalent adoption of generative AI in marketing strategies.
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Tools, software and services

Exploring TikTok’s 2024 Trends: Navigating Creative Bravery and Emerging Marketing Strategies

Explore TikTok's 2024 marketing trends: Creative Bravery, new storytelling, and trust-building. Gain insights in our comprehensive analysis.
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Tools, software and services

Embracing AI in Social Media: Hookle’s Revolutionary Approach

Explore Hookle's AI revolution in social media for small businesses – a game-changer in digital marketing efficiency.
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Tools, software and services

Streamlining Digital Content: Storyblok and Bynder’s Partnership Revolutionizes Asset Management

Explore the Storyblok and Bynder partnership's breakthrough in digital content and asset management, offering seamless integration for efficient business solutions.
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Tools, software and services

MINT Introduces Innovative Advertising Resource Management Platform

MINT's ARM platform revolutionizes advertising with AI automation, enhancing efficiency and decision-making in digital marketing.
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Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
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Tools, software and services

Canva Integrates Music Library Featuring Top Artists

Explore Canva's latest feature: a music library with top tracks for enhancing your marketing designs and videos. Elevate your content creation now.
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Tools, software and services

Sabio Group Unveils New Salesforce Practice to Strengthen Customer Experience Solutions

Sabio Group's new Salesforce Practice – a game-changer in customer experience and digital transformation.
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Tools, software and services

Jugo Introduces Jugo spaces: A New Era for Virtual Business Interactions

Explore how Jugo spaces is revolutionizing virtual meetings with immersive technology for impactful business communication.
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Tools, software and services

Introducing MyTelescope AI: Revolutionising Business Forecasting with Advanced Market Predictive Analytics

Explore MyTelescope AI's market forecasting revolution with proven accuracy and strategic insights for businesses. Dive into the future of market intelligence.
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Thought leadership

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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Recommended to you

Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
James Groves -
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Michael Ryan -
B2B marketing news

Alelo launches AI tool to tackle zero-click discovery

Its 'Content Navigators' aim to help users surface relevant material from large libraries of podcasts, videos and other longform media
The Editor -

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

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bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

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