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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

MarCloud Consulting Partners with Sinch to Enhance Global Marketing Automation Efforts

In a strategic move aimed at bolstering its global marketing automation endeavors, MarCloud Consulting, a prominent marketing automation consultancy and technology firm, has officially...
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Tools, software and services

Bark Street Digital Launches BSD Legal to Provide Tailored Legal Marketing Solutions

Discover how BSD Legal's tailored strategies are reshaping the legal marketing landscape. Dive into our latest article for insights on standing out in the competitive world of law firms.
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Industry updates

Hootsuite Appoints Elina Vilk as Chief Marketing Officer to Drive Customer-Centric Social Innovation

Hootsuite, the global frontrunner in social media management, has unveiled Elina Vilk as its new Chief Marketing Officer (CMO). This strategic move adds to...
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Marketing strategies

“Big in America”: A New Documentary Series to Boost UK Exports on LinkedIn Live Events

‘Big in America’: UK SMEs' journey to conquer the US market, showcased on LinkedIn’s ‘Live Events’.
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Regulation and compliance

AWS Launches Entity Resolution Service, Revolutionizing Identity Matching Across Industries

Discover AWS Entity Resolution: Transforming identity matching with ML-powered insights, elevating customer experiences & redefining data strategies across industries.
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Industry updates

New AI and Marketing Automation Study Reveals Impressive Benefits

Discover how AI and marketing automation are revolutionizing small business success. Dive into key insights and savings potential from the latest Constant Contact report.
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Tools, software and services

Google Ads Rolls Out New Features to Boost Holiday Shopping Performance

Google Ads Introduces New Capabilities Ahead of Holiday Shopping Season
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Industry updates

The Rising Star of AI: ChatGPT Sways Job Market and Productivity

Explore the transformative role of AI in the job market, with a focus on B2B marketing. Understand the implications of ChatGPT on job cuts, productivity, content creation, and the human touch in AI-driven customer engagement.
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Must read

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
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