AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform, Flight Control.
The integration, revealed today (20 May), will enable advertisers to create, preview and manage LinkedIn campaigns directly within Flight Control, alongside other digital, social and programmatic channels. The move is designed to streamline campaign workflows and provide centralised performance insights for agencies and brands.
“Connecting our Flight Control platform to LinkedIn gives brands and agencies the opportunity to scale not only B2B marketing, but also broader initiatives like recruiting, education and corporate brand awareness,” said Charel MacIntosh, global head of business development and strategic partnerships at Clinch.
The addition of LinkedIn is being positioned as a major step for advertisers aiming to reach high-value audiences such as decision-makers and business leaders. LinkedIn’s 900 million-strong global user base offers a critical channel for B2B campaigns, and the new API connection means teams can now run and optimise those campaigns within a single interface.
The integration brings several key benefits. Users can sync campaign groups between LinkedIn Campaign Manager and Flight Control, reducing the need for manual updates and ensuring alignment across platforms. Advertisers can also preview LinkedIn ads within Flight Control before publishing, helping to ensure creative accuracy and campaign readiness. Additionally, performance data from LinkedIn will now appear alongside other media channels in Flight Control, allowing for unified reporting and more efficient budget allocation.
Clinch’s Flight Control platform is known for its AI-driven workflow automation, creative decisioning, and cross-channel orchestration. The platform’s latest expansion is expected to appeal to B2B marketers seeking smarter, faster ways to execute LinkedIn campaigns without duplicating effort across multiple systems.
The move reflects growing demand for centralised, agile campaign management across both performance and brand marketing. With this latest integration, Clinch continues to position itself as a one-stop platform for advertisers aiming to unify omnichannel strategy and execution – LinkedIn now firmly part of that mix.
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