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Tag:Data strategy

B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor -
B2B marketing news

Confident marketers drive revenue growth through strong data strategies, says report

Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
The Editor -
Features

Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
Matthew Nixon -
Thought leadership

How to use data-driven decision making ine e-commerce

Data is the lifeblood of successful e digital marketing strategies. The ability to collect, analyse, and act on it is vital.
Amy Knight -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Thought leadership

Overcoming data overwhelm in pursuit of growth 

Nathan Selby explores the data overwhelm, and how to overcome it.
Nathan Selby -

Latest news

B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
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Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

Must read

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?

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