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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Tag:
Data strategy
B2B marketing news
Astrad introduces “major” ABM upgrades
Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor
-
February 7, 2025
B2B marketing news
Confident marketers drive revenue growth through strong data strategies, says report
Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
The Editor
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January 23, 2025
Features
Data readiness: Key data considerations for brands
It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
Matthew Nixon
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November 4, 2024
Thought leadership
How to use data-driven decision making ine e-commerce
Data is the lifeblood of successful e digital marketing strategies. The ability to collect, analyse, and act on it is vital.
Amy Knight
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August 12, 2024
Industry updates
Global B2B Data Sharing Market Poised for Growth
A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor
-
April 4, 2024
Thought leadership
Overcoming data overwhelm in pursuit of growth
Nathan Selby explores the data overwhelm, and how to overcome it.
Nathan Selby
-
December 13, 2023
Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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