type here...
Search
B2B Marketer Header

Tag:Data strategy

B2B marketing news

Astrad introduces “major” ABM upgrades

Astrad has rolled out major enhancements to its ABM platform, introducing deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy and ROI.
The Editor -
B2B marketing news

Confident marketers drive revenue growth through strong data strategies, says report

Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
The Editor -
Features

Data readiness: Key data considerations for brands

It seems like every day we’re repeating the same tired phrase – times are changing. But this time they actually are.
Matthew Nixon -
Thought leadership

How to use data-driven decision making ine e-commerce

Data is the lifeblood of successful e digital marketing strategies. The ability to collect, analyse, and act on it is vital.
Amy Knight -
Industry updates

Global B2B Data Sharing Market Poised for Growth

A recent study on the Global B2B Data Sharing Market sheds light on market trends, size, and forecasts up to 2030.
The Editor -
Thought leadership

Overcoming data overwhelm in pursuit of growth 

Nathan Selby explores the data overwhelm, and how to overcome it.
Nathan Selby -

Latest news

B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing...
- Advertisement -spot_imgspot_img
B2B marketing news

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate...
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.

Must read

Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.

Sales, marketing & business skills courses and training
Find your perfect course

Learning Room LogoWhether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.

Book for yourself or your whole team. Save with bundles,
bulk discounts and regular subscriptions.

Courses are provided by our training partner, Learning Room.

Find out more here.

Marketing
Sales
Business
Legal
© Published by Black and White Trading Ltd. Registered in the UK. Company No: 7711181

© Copyright - Newspaper theme by tagDiv