Astrad has introduced “major” upgrades to its account-based marketing (ABM) platform, incorporating 100% deterministic data and intent-based targeting to help B2B marketers engage high-value accounts with greater accuracy. The enhancements aim to improve campaign precision, reduce wasted ad spend, and deliver stronger ROI.
Unlike traditional probabilistic models, Astrad’s deterministic data approach ensures marketing efforts reach actual decision-makers within target accounts. CEO Daniel Macia says this shift fundamentally changes how B2B companies connect with prospects.
“With these platform enhancements, we’re rethinking the very basis of how B2B companies engage with their most valuable prospects,” says Macia. “Our new intent-based targeting capabilities, as well as our 100% deterministic data, can help marketers achieve higher engagement rates. Basically, it’s a major boost to your return on investment.”
Advanced targeting and real-time insights
The updated platform introduces enhanced targeting based on industry verticals, company size, and intent signals, allowing marketers to create more focused and dynamic campaigns. With the ABM market projected to hit $3.1 billion by 2030, Astrad is positioning itself at the forefront of this rapidly growing space.
Early results from the platform’s rollout have shown a 29% increase in deal size, a 62% improvement in landing page engagement, and a 0.7% boost in click-through rates. These performance gains highlight the platform’s ability to refine marketing efficiency and drive higher-quality interactions.
Astrad’s new real-time optimisation capabilities allow marketers to track and respond to account behavior dynamically. The platform’s cross-channel intent monitoring and customized targeting sequences enable businesses to engage prospects at the right moment, maximizing the impact of their outreach.
Expanding access to ABM strategies
Recognising the growing importance of ABM in B2B marketing—with 47% of marketers already using it to improve efficiency and ROI—Astrad is removing minimum spend requirements, making sophisticated ABM capabilities accessible to companies of all sizes.
“The days of old are long gone. Technology and algorithms are the path forward,” Macia adds. “These upgrades are just the start. We plan to continue improving our solutions, anticipating future challenges in the B2B marketing world.”
By integrating real-time analytics, advanced targeting, and seamless cross-platform compatibility, Astrad’s latest ABM platform enhancements provide a powerful solution for businesses looking to refine their marketing strategies and drive revenue growth.
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