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Nathan Selby

Nathan started his career in non-profit higher education, before moving through both in-house and agencies across a range of industries, before starting at Active Profile as the Head of Campaigns in 2020. Nathan’s vast experience takes his knowledge across a range of sectors including higher education, local Government, recruitment, automotive, financial services, and tech (channel and SaaS). Working in mostly B2B environments, his career spans from small family businesses to big global agencies. Recently, Nathan took on the role of Client Portfolio Director. With over 13 years of experience in marketing, Nathan’s specialism centers on marketing execution, strategy, data, and insights. He is passionate about leveraging data and marketing to help clients reach their ultimate business goals, whether that be increasing brand awareness or driving higher sales.
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Overcoming data overwhelm in pursuit of growth 

Nathan Selby explores the data overwhelm, and how to overcome it.

Must read

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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