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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Features
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Artificial Intelligence (AI)
Regulation and compliance
European Parliament Adopts Landmark Artificial Intelligence Act
The European Parliament has approved the Artificial Intelligence Act - here's what it's all about.
The Editor
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March 18, 2024
Tools, software and services
Content Catalyst Unveils MyCatalyst: Revolutionising Analyst Insight Search with AI
Content Catalyst has introduced an AI-enabled search function to redefine analyst insights and data.
The Editor
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March 14, 2024
Marketing strategies
Goodbye to Marketing Agencies? Hookle Bets on AI to ‘Democratise Social Media Marketing’
Hookle introduces an enhanced AI-powered social media marketing tool designed for small businesses.
The Editor
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March 13, 2024
Tools, software and services
LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features
LinkedIn has announced a significant milestone in its Premium subscription business.
The Editor
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March 13, 2024
B2B marketing news
Matalan to Revolutionise Online Sales with GenAI Tool
UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor
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March 6, 2024
Tools, software and services
AdoptoMedia Launches AI-Driven Marketing and Revenue Forecasting Services for Startups Worldwide
A suite of enterprise-quality AI revenue forecasting and marketing planning services launched for startups and SMEs.
The Editor
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February 28, 2024
B2B marketing news
Tech Marketing Outlook 2024: Navigating Challenges and Seizing Opportunities
A new study delves into the perspectives of tech marketers in 2024, shedding light on hopes and concerns.
The Editor
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February 22, 2024
Industry updates
Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition
Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor
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February 21, 2024
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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