GOA Marketing, a prominent name in the business-to-business (B2B) marketing sector, has recently announced a significant enhancement to its leadership team. This development comes with the appointment of The Fulcrum Initiative, marking a strategic alliance that introduces Andy Stevens as the Executive Chairman of GOA. Andy Stevens, the founder of The Fulcrum Initiative, is stepping into this pivotal role to augment GOA Marketing’s trajectory towards innovation and market leadership.
Andy Stevens is celebrated in the industry for his visionary leadership and proven track record in driving organisational growth. In his new role as Executive Chairman, Andy will work closely with GOA Marketing’s co-founders, Dan Chorlton and Lewis Clayton. His responsibilities include leading the company into an era of enhanced innovation, focusing on high-level business growth and expanding market presence. Andy will engage closely with both operational teams and clients at GOA, aiming to unlock new opportunities and elevate the company’s performance.
A central aspect of Andy’s role will be to emphasise the untapped potential of efficient and effective Paid Search Advertising. His focus will be on demonstrating how this form of advertising can significantly drive profitability and return on investment for brands and advertisers.
With over 25 years of experience in the media and marketing world, Andy Stevens is a highly respected figure in the industry. He founded The Fulcrum Initiative in 2018 and has held several senior strategic positions in his career. Notably, he served an eight-year tenure as President and Chief Operating Officer at Syzygy Group, following his success as the founder of Unique Digital Marketing Ltd.
In a statement, Dan Chorlton, CEO and Co-Founder of GOA Marketing, expressed his enthusiasm for Andy’s joining: “Andy joins GOA at an incredibly important time, with the business focused on the ambitious but achievable target of growing tenfold in the next three years. He brings a great wealth of experience and knowledge from his previous roles, and I look forward to working closely with Andy to drive GOA forwards into its next chapter.”
Andy Stevens also shared his insights on his new role: “Paid Search Advertising is the biggest marketing expenditure for brands and can unlock huge values of revenue and deliver unbeatable return on investment. However, in order to do this, it needs to be running efficiently and effectively, and that’s GOA’s sweet spot. Clients can no longer have an ‘if it ain’t broke don’t fix it’ attitude, because frankly that is no longer the case. A key part of my role will be in helping other businesses see the value in the proportionate balance required between human and automation in the field of Paid Search Advertising. I look forward to working with the team to evoke large-scale business expansion and empowering change within the wider Paid Search industry.”
Andy Stevens’ appointment as Executive Chairman at GOA Marketing is effective immediately, signalling the start of a new chapter for the company in its pursuit of growth and industry leadership in the B2B marketing space.
Image: Andy Stevens, the Driving Force Behind GOA Marketing’s Innovative Leap Forward