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Industry updates

PMG Expands European Presence with Strategic Acquisition of UK’s RocketMill

Explore PMG's strategic move into Europe with the acquisition of UK's RocketMill, transforming the digital marketing industry.
The Editor -
Industry updates

GOA Marketing Welcomes Industry Leader Andy Stevens as Executive Chairman

Explore the impact of Andy Stevens joining GOA Marketing as Executive Chairman, shaping the future of B2B marketing.
The Editor -
Industry updates

Captify Bolsters Leadership Team with Key Appointments in North America and Marketing Divisions

Explore Captify's strategic leadership changes set to innovate B2B marketing and digital advertising.
The Editor -
Industry updates

Cause UK Attains Prestigious B Corp Certification

Explore Cause UK's journey to B Corp excellence, a testament to their commitment to social responsibility and environmental stewardship
The Editor -
Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
The Editor -
Industry updates

Stellarmann Enhances Marketing Team with Key Senior Appointment

Stellarmann make strategic move with appointment of Susie Lee-Kilgariff to lead their marketing, driving growth and transformation in the B2B sector.
The Editor -
Industry updates

GingerMay Achieves B Corp™ Certification, Emphasising Commitment to Sustainability in B2B Marketing

GingerMay attains B Corp™ status, setting a new standard in sustainable B2B marketing.
The Editor -
Tools, software and services

UNLIMITED launches Unlimited B2B to improve conversion through the full B2B buying journey

Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.
The Editor -

Latest news

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
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B2B marketing news

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their...
B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...

Must read

Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.

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