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9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

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News: Industry updates

News: Marketing strategies

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.

News: Tools, software & services

Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.

News: Regulation and compliance

Zero-click search is ‘rewriting the rules for B2B marketers’

The introduction of AI-generated summaries in search engines is reshaping how B2B buyers interact with content - and B2B marketers are losing visibility and control in the process.
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Help for Marketers

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
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