Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what it calls a “bloated” and “ineffective” digital marketing industry with a precision-focused alternative.
Promising “real, in-market human leads” for B2B clients, the agency says it’s putting an end to traditional pay-per-click models and vague impressions by offering verified lead delivery with a results-first approach. The programme forms part of Specificity’s wider mission to eliminate marketing waste and deliver tangible sales outcomes.
“This industry has been full of smoke and mirrors for too long,” said Specificity CEO Jason Wood. “We’ve already proven we can out-target and out-convert traditional PPC. Now, we’re putting our money where our mouth is – by guaranteeing qualified B2B leads and delivering them cheaper than any other solution in the market. Period.”
The new model leverages a mix of first-party data and AI-powered behavioural targeting to identify decision-makers actively in a buying cycle. Rather than focusing on broad personas or engagement metrics, Specificity delivers leads with verified intent and contact details in real time.
The company says the guaranteed lead programme is designed to shorten sales cycles, improve conversion rates, and restore trust in a digital ad landscape often riddled with bots and inflated metrics.
Key benefits of the new programme include:
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Guaranteed delivery of verified leads
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AI-enhanced targeting of real decision-makers
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Elimination of bots and irrelevant traffic
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Real-time delivery and transparent reporting
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Higher ROI through reduced waste and increased conversions
The launch marks what Specificity describes as a “challenge to the industry,” targeting B2B marketers frustrated by the limitations of legacy platforms.
“We’re not just evolving,” Wood added. “We’re taking over. B2B marketers are tired of the same old pitch from the same old platforms. We’re here to give them what they’ve been promised – but never delivered.”
The announcement follows Specificity’s ongoing expansion across the US and international markets, with a growing reputation for data-led, ROI-driven campaigns in B2B environments where quality leads, rather than impressions or clicks, drive bottom-line growth.
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