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B2B marketing news

B2B marketing news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
The Editor -
B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -
B2B marketing news

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at reshaping how businesses discover, connect...
The Editor -
B2B marketing news

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier B2B Digital Innovation Summit, held...
The Editor -
B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the United States by B2B Marketing’s...
The Editor -
B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency it acquired last year. The...
The Editor -
B2B marketing news

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve Lambert as its new PR & communications lead, marking a significant milestone in the Penarth-based...
The Editor -
B2B marketing news

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

B2B marketers frustrated by the limitations of traditional job title targeting may find fresh relief in a new offering from Rhetorik. The UK-based data...
The Editor -
B2B marketing news

HubSpot expands AI capabilities with Breeze Customer Agent rollout

HubSpot is set to expand access to its AI-powered Breeze Customer Agent, offering Pro and Enterprise customers a new way to scale digital engagement...
The Editor -
B2B marketing news

Qualified’s Spotlight provides ‘unprecedented transparency’ into AI B2B pipeline generation

Qualified, the agentic marketing platform known for its AI-powered SDR agent Piper, has announced the launch of Spotlight - a new observation layer designed...
James Groves -
B2B marketing news

LinkedIn influencers ‘reshaping’ B2B marketing

B2B influencer marketing on LinkedIn is gaining serious traction, as new data reveals that businesses are increasingly turning to industry experts to build trust...
The Editor -
B2B marketing news

Weitkamp marketing showcases new visibility package

German B2B communications specialist weitkamp marketing has unveiled a new modular service aimed at increasing online visibility for medium-sized businesses in the mechanical and...
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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