Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency it acquired last year.
The move underscores Havas’ broader strategy to invest in specialist B2B services across key global markets.
Ledger Bennett, known for its end-to-end B2B marketing expertise and work with clients such as GE and LinkedIn, will officially open its Dublin presence on Thursday 5 June. The launch event, held at Havas Village Dublin, will include a showcase of its expanded B2B offering, a preview of a new platform, and a high-profile panel discussion featuring industry leaders.
Central to the launch will be the unveiling of Converged B2B, a proprietary planning and activation platform developed in collaboration with LinkedIn. Described by the agency as a “game-changer” for B2B marketing, the tool brings together disparate datasets, industry benchmarks and media planning APIs into a single interface—aimed at delivering unprecedented audience insight for planning and campaign optimisation.
“This new platform represents a step-change for B2B marketers, offering a unified source of audience intelligence that’s never been seen before in our space,” Havas and Ledger Bennett said in a joint statement.
The Dublin event will also include a panel discussion titled “Innovate to Captivate: Engaging the Future B2B Buyer in the Irish Market.” Panellists include Andrea Glenn, CEO of Ledger Bennett; Jennifer Shaw-Sweet, EMEA lead for LinkedIn’s B2B Institute; and Fiona Guest, VP of field marketing at Bentley Systems. The panel will explore new insights from Havas’ Meaningful Brands study and LinkedIn’s recent Power of Buyer Groups research, shedding light on the evolving dynamics of B2B buying behaviour.
Founded by Nicholas Ledger in 1985, Ledger Bennett has evolved into a global B2B marketing powerhouse with operations across EMEA, APAC and North America. Its acquisition by Havas in 2024 strengthened the network’s capabilities within the B2B space and integrated the agency into the Havas Media Network.
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