Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at reshaping how businesses discover, connect with, and market to one another globally.
The new partnership will see Expandi, one of the continent’s most recognised MarTech and AdTech vendors, integrate its platforms and data capabilities with Kompass, a longstanding global leader in B2B SalesTech and the publisher of www.kompass.com, one of Europe’s most densely populated B2B marketplaces.
Key innovations and integrations
At the heart of the agreement is the fusion of Expandi’s B2B Stars platform with the Kompass.com marketplace, forming what the companies describe as a “find and be found” solution. It aims to allow businesses to connect through reliable metrics such as verified reviews, financial stability ratings, and industry awards—streamlining trust in global partnerships.
Expandi will also bring its AccountInsight digital advertising product to Kompass.com, giving advertisers the ability to deploy hyper-targeted campaigns using a rich mix of intent data, firmographics, technographics, and geographic filters. As part of the deal, Expandi is mandated to offer these premium placements to its direct enterprise clients and global media agency network.
One of the most significant elements of the partnership is the intent data synergy between Kompass’s AI-powered real-time business intelligence and Expandi’s multi-language Cyance platform. This combination is designed to provide B2B marketers with enhanced visibility into buyer behaviour at earlier stages of the sales cycle.
Expandi’s Jabmo ABM platform will also benefit from the partnership, integrating Kompass’s data on over 60 million companies and 200 million contacts across more than 70 countries. This is expected to greatly expand its account-based marketing (ABM) reach, particularly in underserved regions and among micro-businesses.
Meanwhile, Kompass’s EasyBusiness solution will be enriched with analytics from B2B Stars, including advanced features like the Corporate Reputation Score and AI-enhanced company reports, offering sharper competitive insights for sales and marketing teams across the US and Europe.
An industry-defining partnership
“This partnership is a natural fit between two leaders in their respective fields,” said Raffaele Apostoliti, CEO of Expandi. “By integrating our advanced marketing technologies with Kompass’s vast global data resources, we are creating a unique ecosystem that will redefine how businesses connect and grow in the digital age.”
Patrick Coupier, CEO of Kompass Group, added: “Kompass has always been at the forefront of trusted business data and SaaS solutions. By joining forces with Expandi, we’re offering smarter, insight-driven tools that can redefine how companies find, reach, and convert ideal B2B prospects on a global scale.”
The partnership represents a strategic leap forward in the B2B marketing and SalesTech landscape, uniting two industry powerhouses to deliver more actionable insights, stronger targeting, and increased value for businesses navigating today’s complex buying environment.
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