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B2B marketing news

B2B marketing news

Gemma Newton Joins SocialChain as Client Services Director

SocialChain has welcomed Gemma Newton as its new Client Services Director.
The Editor -
Tools, software and services

Intel and DigitalBridge Launch Articul8 AI for Enterprises

Articul8 is a new entity providing enterprise customers with a GenAI software platform.
The Editor -
Tools, software and services

Revolutionizing Business Efficiency: OpenAI Unveils ChatGPT Team and GPT Store

Explore OpenAI's new ChatGPT Team and GPT Store, revolutionizing team collaboration and efficiency with AI. Learn how these tools can transform your business operations.
The Editor -
B2B marketing news

Green Fulfilment Expands Operations and Focuses on TikTok and Spotify Sellers in 2024

Green Fulfilment, a prominent player in the e-commerce fulfilment sector, will expand its operations in 2024.
The Editor -
B2B marketing news

North East’s Premier Tech Festival, TechNExt, Makes a Triumphant Return for 2024

TechNExt, the esteemed technology festival in the North East, is all set to make a comeback in 2024.
The Editor -
Industry updates

Banking Trends 2024: Expert Predictions by Designit’s Pablo Alaejos

The banking sector anticipates another year of transformation and innovation.
The Editor -
B2B marketing news

Google Settles $5 Billion Lawsuit Over ‘Incognito’ Mode Data Tracking

Google has agreed to a settlement in a consumer privacy lawsuit demanding at least $5 billion in damages.
The Editor -
Industry updates

Lenovo COO Predicts AI and IT Transformation Trends for 2024

Linda Yao, Chief Operating Officer and Head of Strategy at Lenovo, shares her predictions for 2024.
The Editor -
Regulation and compliance

LinkedIn Secures Legal Victory Against Inauthentic Engagement

LinkedIn recently emerged victorious in a lawsuit against inauthentic engagement.
The Editor -
Marketing strategies

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
The Editor -
Tools, software and services

LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace

Explore LoopMe's innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.
The Editor -
Tools, software and services

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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