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B2B marketing news

B2B marketing news

ROAR Digital Marketing Achieves Remarkable 200% Turnover Increase in Just Two Years

ROAR Digital Marketing achieved an astounding 200% increase in turnover in just two years. Dive into their remarkable journey towards success.
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B2B marketing news

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
The Editor -
B2B marketing news

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
The Editor -
B2B marketing news

BauWatch Collaborates with The Think Tank for PR Campaign in the UK

BauWatch partners with The Think Tank to enhance its UK presence. Dive into the strategic collaboration aiming to reshape construction site security in Europe.
The Editor -
B2B marketing news

ChatGPT Enterprise Launched to Transform B2B Operations with AI-Driven Capabilities

Explore the transformative capabilities of ChatGPT Enterprise for B2B operations. Learn how its enterprise-grade features are revolutionizing work in Fortune 500 companies.
The Editor -
B2B marketing news

B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising

Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
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B2B marketing news

British Marketers Express Concern Over Job Security Amid Economic Challenges

Discover how British marketers view their job security in 2023 amidst economic challenges.
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B2B marketing news

Vast Outreach Launches Application to Enhance B2B Lead Generation Using Google Maps and LinkedIn

Discover Vast Outreach's advanced solution for automated B2B lead generation, leveraging Google Maps and LinkedIn to streamline and optimize your marketing efforts.
The Editor -
B2B marketing news

New B2B Marketing Video Game Launched by Wildfire

Wildfire introduces 'The Game', transforming B2B marketing challenges into an interactive experience. Explore creativity in the B2B landscape.
The Editor -
B2B marketing news

Artificial Intelligence Platform ChatGPT Demonstrates Left-Wing Bias, Reveals University Study

University of East Anglia Claims to have Uncovered Left-Wing Bias in ChatGPT's AI Responses.
The Editor -
B2B marketing news

MarCloud Consulting Partners with Sinch to Enhance Global Marketing Automation Efforts

In a strategic move aimed at bolstering its global marketing automation endeavors, MarCloud Consulting, a prominent marketing automation consultancy and technology firm, has officially...
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B2B marketing news

Bark Street Digital Launches BSD Legal to Provide Tailored Legal Marketing Solutions

Discover how BSD Legal's tailored strategies are reshaping the legal marketing landscape. Dive into our latest article for insights on standing out in the competitive world of law firms.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
The Editor -
B2B marketing news

OTT business messaging revenue to ‘more than double’

Global revenues from over-the-top (OTT) business messaging are expected...
The Editor -
B2B marketing news

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
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