SocialChain, a key player in the digital marketing landscape, has welcomed Gemma Newton as its new Client Services Director.

In this role, Gemma will oversee the development and expansion of client relationships, focusing on a diverse portfolio including global giants like General Mills, Holland & Barrett, TikTok, and Jameson, among others.

With over 15 years of expertise in driving growth for B2C and B2B brands across EMEA and APAC, Gemma brings a wealth of experience to SocialChain. Her background, spanning influencer, social media, and performance marketing, positions her well to harness the potential of social platforms to create impactful connections between brands and audiences.

A Wealth of Experience

Having served in leadership roles at notable firms such as Stein IAS and Inside Ideas Group, Gemma’s leadership prowess and understanding of client needs will be instrumental in enhancing SocialChain’s service offerings. Her previous engagements with renowned brands like Odeon Cinemas, EE, LEGOland Windsor, and BUPA UK, also underscore her commitment to delivering results and fostering brand growth.

Gemma’s contributions extend beyond her professional roles; she founded the UK Blog Awards, a pioneering national awards program. Additionally, her work in transforming multiple NHS Trusts garnered recognition, reflecting her ability to drive innovation and effect substantial change.

Pete Metcalfe, CEO at SocialChain, expressed enthusiasm about Gemma’s appointment. He also underlined her role in reinforcing the company’s commitment to top-tier talent acquisition.

Driving Client Growth

Gemma Newton also shared her excitement about joining the team. She added, “SocialChain and Brave Bison have created propositions and solutions that help brands to connect authentically and effectively with their audiences. By focusing on putting people before platforms, SocialChain’s new creator-led proposition alone is driving impact for savvy clients who are tapping into the power of social.

“Working alongside some of the best brains and creators in the industry, I am looking forward to empowering more brands to unlock innovative modes of growth.”

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