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B2B marketing news

B2B marketing news

Introducing MyTelescope AI: Revolutionising Business Forecasting with Advanced Market Predictive Analytics

Explore MyTelescope AI's market forecasting revolution with proven accuracy and strategic insights for businesses. Dive into the future of market intelligence.
The Editor -
B2B marketing news

Hootsuite Unveils Innovative B2B Marketing Campaign

Hootsuite's fresh B2B campaign: Bridging creativity with functionality. Explore their unique approach to social media management.
The Editor -
B2B marketing news

International AI Safety Summit Convenes to Address Responsible Innovation

International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
The Editor -
B2B marketing news

Economic Downturn Challenges Brand Leaders More than Pandemic Peak

CMOs navigate economic challenges to ensure brand resilience. Discover their strategies and investment priorities.
The Editor -
B2B marketing news

AI Advertising: A Comprehensive Analysis of Growth and Trends

Uncover the surge in AI advertising spend from 2022-2023 and the driving forces behind this trend.
The Editor -
B2B marketing news

Drovo Secures £3m Funding to Enhance Digital Vehicle Topper Advertising in London

Drovo's £3m funding set to revolutionise UK's transit advertising. Learn more.
The Editor -
B2B marketing news

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
The Editor -
B2B marketing news

Amazon Ads Unveils AI-Powered Image Generation and Enhanced Ad Tech Capabilities

Discover Amazon Ads' latest AI-powered capabilities and their potential impact on the B2B marketing landscape.
The Editor -
B2B marketing news

Google Adapts Sales Strategies to Focus on B2B Marketing

Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
The Editor -
B2B marketing news

Aqueous Digital’s Marketing Director Honoured at Prolific North Marketing Awards

Discover Kristian Bentham's journey to 'Marketer of the Year' at the 2023 Prolific North Marketing Awards and Aqueous Digital's rise in the industry.
The Editor -
B2B marketing news

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
The Editor -
B2B marketing news

Yelp Utilises Neural Networks to Enhance User Experience and Business Value

Yelp's latest AI advancements: From improved search results to optimised ad matching. Discover the future of B2B marketing.
The Editor -
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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