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B2B marketing news

Tools, software and services

Content Catalyst Unveils MyCatalyst: Revolutionising Analyst Insight Search with AI

Content Catalyst has introduced an AI-enabled search function to redefine analyst insights and data.
The Editor -
Marketing strategies

Goodbye to Marketing Agencies? Hookle Bets on AI to ‘Democratise Social Media Marketing’

Hookle introduces an enhanced AI-powered social media marketing tool designed for small businesses.
The Editor -
Tools, software and services

LinkedIn’s Premium Subscription Revenue Reaches $1.7 Billion with AI Features

LinkedIn has announced a significant milestone in its Premium subscription business.
The Editor -
B2B marketing news

Report Unveils Growing Challenges in Omnichannel Content Management

Marketing is witnessing a surge in the adoption of multiple content management systems.
The Editor -
Industry updates

Gender Disparity in Northern Digital Agencies Leadership Revealed by New Research

A study shed light on the gender distribution within the leadership of digital agencies in the North of England.
The Editor -
Industry updates

B2B Marketing Veteran Rob Morrice Assumes Chairman Role at Lesniak Swann

Lesniak Swann has secured the expertise of B2B marketing veteran Rob Morrice as its new chairman.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
B2B marketing news

Matalan to Revolutionise Online Sales with GenAI Tool

UK retailer Matalan has launched an innovative Generative AI and Large Language Model (LLM) tool.
The Editor -
Industry updates

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.
The Editor -
Marketing strategies

Mid-Market Discontent: Tech Suppliers Overlooking Key Players

A leading Microsoft partner, has uncovered a significant challenge faced by mid-market organisations.
The Editor -
Marketing strategies

LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024

LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
The Editor -
Tools, software and services

GoodFirms Unveils Top Remote Work Software for 2024

GoodFirms has unveiled its latest compilation of the leading remote work software for 2024.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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