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B2B marketing news

Tools, software and services

Company Raises $5M With Aim to Revolutionise B2B Enterprise Audio with Gen AI

insoundz has announced the successful closure of its $5 million SAFE round of funding.
The Editor -
Industry updates

B2B Insurance Market Anticipated to Experience Significant Growth

The B2B insurance market is poised for substantial growth in the coming years.
The Editor -
Industry updates

Ciphr Acquires Shape Payroll to Enhance Payroll Services

HR and payroll software provider Ciphr has expanded its payroll business by acquiring Shape.
The Editor -
Marketing strategies

Comprehensive B2B Marketing Strategies Enhance Outcomes for Technology Companies

Launch Marketing showcases client achievements driven by the implementation of B2B marketing strategies.
The Editor -
Industry updates

Expert Marketing Advisors Wins Two Awards for B2B Marketing Services

Expert Marketing Advisors has ìbeen honoured with two prestigious Clutch awards for 2024.
The Editor -
Marketing strategies

New Study Reveals Impact and Challenges of B2B Value Selling

A recent global study highlighted the benefits and adoption challenges of value selling in B2B environments.
The Editor -
Tools, software and services

Connecting Commerce: Future Trends in the B2B Telecommunication Market till 2031

The B2B telecommunication market is growing due to the increasing demand for cloud telephony services.
The Editor -
Tools, software and services

B2B Payments Market Projected to Reach $3.53 Trillion by 2033

The global B2B payments transaction market is on a trajectory to hit approximately USD 3.53 trillion by 2033.
The Editor -
Industry updates

Global B2B eCommerce Industry Awards Nominations: One Month Left

Nominations for the inaugural Global B2B eCommerce Industry Awards will close on 28 June
The Editor -
B2B marketing news

UK and Canada Announce AI Safety Partnership

The governments of the United Kingdom and Canada announced a new partnership for AI safety.
The Editor -
Industry updates

EnvisionB2B Announces 2024 Event: The Digital Race to B2B Excellence

EnvisionB2B announced its highly anticipated event, EnvisionB2B 2024: The Digital Race to B2B Excellence.
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Tools, software and services

RevSure Joins LinkedIn Marketing Partner Program as Certified Attribution Solution

RevSure, a full-funnel attribution solution for B2B marketing teams, announced its integration with LinkedIn Marketing Solutions.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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