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B2B marketing news

B2B marketing news

New tool to help UK organisations comply with direct marketing laws

A free online tool has been launched to help UK organisations navigate direct marketing laws, ensuring compliance with PECR and UK GDPR.
The Editor -
B2B marketing news

Marketing and creative hiring on the rise

Robert Half’s latest Hiring Intentions survey shows a rise in marketing and creative hiring, with demand for digital specialists driving recruitment in 2025.
The Editor -
B2B marketing news

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
The Editor -
B2B marketing news

Sopro acquires Reach Supreme to strengthen European presence

Sopro has acquired Netherlands-based Reach Supreme, strengthening its European market presence and enhancing its multichannel B2B prospecting capabilities.
The Editor -
B2B marketing news

B2B buyers shifting online as digital transformation accelerates

A new survey finds that 73% of B2B buyers prefer to purchase online, with younger generations demanding reliability, efficiency, and speed from suppliers.
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B2B marketing news

Banzai acquires Act-On to expand AI-powered marketing automation

Banzai International has acquired Act-On Software to enhance its AI-powered marketing automation capabilities, strengthening its suite of data-driven marketing tools.
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B2B marketing news

LocaliQ launches AI-driven lead management solution

The SaaS lead management solution uses AI for automation, lead prioritisation, and reporting to help businesses streamline conversions.
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B2B marketing news

B2B companies ‘years away’ from seeing return on AI investments

Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
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B2B marketing news

SMS marketing surges in the Americas as global adoption declines

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
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B2B marketing news

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
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B2B marketing news

RCS Business Messaging expands to iOS

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
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B2B marketing news

ICO expands efforts to enforce cookie compliance across UK’s top websites

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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