Rich Communication Services (RCS) Business Messaging is now available on iOS for customers of Three UK and Virgin Media O2 (VMO2), following a similar rollout by BT EE. This expansion allows businesses to reach both iPhone and Android users through the same messaging platform.
RCS claims to “redefine” communication with “rich, interactive experiences”, such as videos, carousels, and branded content that invite customers to engage and explore. Businesses can provide real-time, personalised interactions that feel “effortless”, whether for customer support or conversational commerce.
“Safety is also paramount; RBM ensures secure communication, with verified sender identities, branded messages, and built-in security features that provide users with peace of mind,” read an RCS statement. “Previously restricted to Android only, the addition of RBM for messaging on Apple devices is a huge opportunity for businesses to reach Android and iPhone customers in the same mobile inbox where they are receiving SMS messages today, (no third-party app) over a secure channel that has rich, interactive, and conversational capabilities.”
Nicklas Molin, executive vice president of EMEA at Sinch, said: “This is what the future of messaging looks like. Partnering with Three UK and Virgin Media O2 is a big step forward in delivering richer, more engaging interactions between businesses and their customers. Together we are making it easier than ever for brands to connect with people in ways that feel personal, secure, and impactful.”
Sinch, involved in RCS enablement since 2018, provides an API-driven platform and SaaS solutions to help businesses integrate RCS into their communication strategies.
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