Sopro, a provider of multichannel B2B prospecting solutions, has acquired Netherlands-based email prospecting agency Reach Supreme. The deal, set to close this month, will allow Reach Supreme’s customers to transition to Sopro’s multichannel outreach platform, gaining access to its expanded technology, personalised outreach capabilities, and service offerings.
Reach Supreme co-founders Bas Wakker and Andre Komar said Sopro was their first choice when they sought additional resources to support their clients.
“Shortly after launching Reach Supreme, we learned about Sopro, an industry pioneer and now one of its largest global players,” they said in a joint statement. “Once we recognized our need for additional resources, Sopro was the first company we approached. Their technology, resources and expertise align perfectly with our clients’ needs, and we were excited to discover their interest in this acquisition, especially since they’re retaining our Dutch CSMs to ensure seamless client support.”
While Reach Supreme’s customer success team will join Sopro full-time to maintain continuity, Wakker and Komar will exit the firm after the acquisition is finalised.
Strengthening Sopro’s European footprint
The acquisition expands Sopro’s presence in Europe, particularly in the Netherlands, where Reach Supreme’s client base is concentrated. It also enhances Sopro’s ability to deliver multilingual outreach, reinforcing its position in the European market.
Ryan Welmans, co-founder and CEO of Sopro, said the deal reflects the company’s commitment to expanding in the region.
“We are delighted to announce this exciting new chapter for Sopro and our partners at Reach Supreme,” he said. “The Sopro team looks forward to building on Reach Supreme’s impressive legacy, growth and achievements in the region, and this deal highlights Sopro’s long-term commitment to the Netherlands.”
Sopro runs data-driven lead generation campaigns across multiple channels, including email, LinkedIn, social ads, and phone outreach. With nearly a decade of experience, the company aims to optimise audience engagement and drive measurable results for its clients.
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