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Industry updates

Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
The Editor -
Industry updates

AI Adoption in UK Businesses: the Risks of AI Reliance

A recent study reveals that 77% of global businesses are actively pursuing the use of artificial intelligence (AI).
The Editor -
Industry updates

Storyblok Appoints Mark Wheeler as CMO to Lead Next Phase of Growth

Storyblok, a modern CMS provider, has announced the appointment of Mark Wheeler as its CMO.
The Editor -
Industry updates

Promising Growth Forecasted for Cross-Border B2B Payments Market

The global Cross-Border B2B Payments market is poised for significant growth, according to a recent report.
The Editor -
B2B marketing news

Survey Reveals Digital Advertising Dominance in Marketing Budgets

A recent survey by GoodFirms reveals a strong shift towards digital advertising in business marketing strategies.
The Editor -
Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
The Editor -
Industry updates

MarTech Breakthrough Awards Honour Innovators in Marketing Technology

MarTech Breakthrough has announced the winners of its seventh annual MarTech Breakthrough Awards.
The Editor -
Industry updates

Global B2B Telecommunication Market to Reach USD 189.90 Billion by 2033

The global B2B telecommunication market is poised for growth.
The Editor -
Industry updates

Global B2B Payments Market to Reach USD 1689.4 Billion by 2033

The global B2B payments market is set to grow, with its size expected to reach USD 1689.4 billion by 2033.
The Editor -
Industry updates

B2B E-Commerce Market to Grow at Over 18% CAGR by 2032

The global B2B e-commerce market, valued at USD 18.8 trillion in 2023, is projected to reach USD 83.5 trillion by 2032.
The Editor -
Industry updates

TriComB2B Earns Two Platinum dotCOMM Awards for Creative Excellence

TriComB2B has been honoured with two Platinum 2024 dotCOMM Awards.
The Editor -
Industry updates

FMCG B2B e-Commerce Market Set to Reach $1220.5 Billion by 2031

A recent report projects that the FMCG B2B e-commerce market will reach a value of $1220.5 billion by 2031.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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