Storyblok, a modern content management system (CMS) provider, has announced the appointment of Mark Wheeler as its Chief Marketing Officer (CMO).
Wheeler brings extensive experience in the CMS industry, having previously held senior marketing roles at Adobe and Sitecore. His most recent role was as CMO at LeanIX, where he played a pivotal role in the company’s growth and its eventual acquisition by SAP.
Wheeler’s appointment comes at a crucial time for Storyblok as it seeks to expand its market presence and drive significant growth. Known for his successful track record, Wheeler has been recognised as a Global B2B CMO 100 award winner in 2021, 2023, and 2024.
Reflecting on his new role, Wheeler noted the ongoing evolution in the CMS industry, highlighting the need for solutions that facilitate seamless collaboration between developers and marketers. He pointed out that while the industry has advanced, challenges remain in breaking down silos and optimising workflows to accelerate the content lifecycle. With the increasing relevance of generative AI, Wheeler sees an opportunity for Storyblok to lead the way in providing a platform that enables businesses to manage and deliver content more efficiently.
“Storyblok is uniquely positioned to capitalise on these trends by offering a platform that empowers businesses to create, manage, and deliver content at unprecedented speed and scale,” Wheeler stated. He emphasised his commitment to leveraging these strengths to drive revenue growth and market share, positioning Storyblok as the preferred choice for companies looking to build exceptional digital experiences.
Driving Growth with Experienced Leadership
Dominik Angerer, CEO and Co-Founder of Storyblok, expressed confidence in Wheeler’s ability to contribute to the company’s next phase of growth. Angerer highlighted the importance of having experienced leaders who understand the CMS industry and can guide the company through both opportunities and challenges. He believes Wheeler’s extensive background and industry knowledge will be instrumental in educating the market about the transformative impact of Storyblok across the entire content lifecycle.
Wheeler’s arrival at Storyblok signals the company’s commitment to strengthening its leadership team as it aims to scale its operations and enhance its platform’s capabilities. His experience in driving growth and navigating market dynamics will be key as Storyblok continues to expand its reach and influence in the CMS market.
Storyblok’s focus on empowering both developers and marketers to collaborate effectively is central to its growth strategy. By addressing the challenges faced by content creators and developers, the company aims to position itself as the go-to platform for businesses looking to create and manage digital content efficiently. Wheeler’s expertise and leadership are expected to play a significant role in realising this vision, helping Storyblok to achieve its ambitious growth targets in the coming years.
The B2B Marketer, the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
