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Industry updates

Industry updates

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
The Editor -
Industry updates

Aqueous Digital’s Marketing Director Honoured at Prolific North Marketing Awards

Discover Kristian Bentham's journey to 'Marketer of the Year' at the 2023 Prolific North Marketing Awards and Aqueous Digital's rise in the industry.
The Editor -
Industry updates

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
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Industry updates

MediaLink Unveils The Marketer’s Forecast for 2024 at Advertising Week NY

Strategic advisory firm MediaLink has announced the release of their latest global study, "The Marketer’s Forecast 2024 (TMF24)." The comprehensive research, which surveyed over...
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Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
The Editor -
Industry updates

Enchant Agency and Four Seasons Health Care Group Celebrate Nomination for Klaviyo’s The Klicks Awards

Enchant Agency and FSHC's innovative collaboration earns them a nomination at Klaviyo’s The Klicks Awards. Explore their B2B email marketing success.
The Editor -
Industry updates

Rhotic Media Triumphs at the UK Social Mobility Awards

Rhotic Media triumphs at the UK Social Mobility Awards for championing diverse talent in financial journalism.
The Editor -
Industry updates

Vudoo Content Commerce Platform Expands Globally with New London Office

Vudoo set for global expansion and has a vision for the future of content commerce. Nathalie Curtis-Lethbridge, the new Global Chief Growth Officer leading the way.
The Editor -
Industry updates

Ellos Group, Jellyfish, and Brandtech Unite to Boost Northern European Organic Search Reach

Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
The Editor -
Industry updates

Email Marketing Emerges as Top Brand Communication Amid Budget Constraints, New Study Reveals

Explore the rise of email as the top brand communication channel in 2024 and the untapped potential of email signatures in B2B marketing.
The Editor -
Industry updates

SurveyMonkey Welcomes Amit Prakash as New Chief Marketing Officer

SurveyMonkey welcomes Amit Prakash as CMO. Discover the strategic vision behind this pivotal appointment in B2B marketing.
The Editor -
Industry updates

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.
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Thought leadership

Features

How storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all...
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
Features

Why some B2B brands fail to resonate (and how to fix it)

Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
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Guides

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.

Reviews

Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
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Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
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Sales, marketing & business skills courses and training
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