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Industry updates

Industry updates

B2B Marketing Veteran Rob Morrice Assumes Chairman Role at Lesniak Swann

Lesniak Swann has secured the expertise of B2B marketing veteran Rob Morrice as its new chairman.
The Editor -
Industry updates

Eskimoz Expands European Footprint with Acquisition of Semtrix, German SEO and PPC Leaders

Eskimoz has taken another step in its European expansion by acquiring German agency Semtrix.
The Editor -
Industry updates

Plus 1 Communications and Everymedia Forge Global Alliance for Expanded Communications Reach

Plus 1 Communications has joined forces with Everymedia Technologies Pvt. Ltd. to create new global partnering opportunities.
The Editor -
Industry updates

Publicis Groupe EMEA Elevates B2B Presence with Launch of Publicis Pro

Publicis Groupe EMEA takes a leap into the dynamic B2B landscape with the introduction of Publicis Pro.
The Editor -
Industry updates

B2B Marketplaces Propel Digital Sales Growth in 2023, Projected to Exceed 1,000 by 2025

B2B marketplaces are emerging as the fastest-growing digital sales channel.
The Editor -
Industry updates

Salesloft Strengthens AI-Powered Revenue Orchestration Platform with Drift Acquisition

Salesloft has announced its acquisition of Drift, a prominent buyer experience and Conversational AI company.
The Editor -
Industry updates

Havas Expands B2B Portfolio with Acquisition of Ledger Bennett

Global marketing and communications giant Havas acquires UK-based B2B marketing agency Ledger Bennett.
The Editor -
Industry updates

AI Researcher Andrej Karpathy Departs OpenAI to Pursue Personal Projects

Andrej Karpathy, a founding member of OpenAI, announced his departure the company.
The Editor -
B2B marketing news

Marketers Graded on ABM-Driven Revenue Growth: CMO Council Report

The CMO released a comprehensive year-end scorecard evaluating the effectiveness of B2B marketing.
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Industry updates

Google Cloud and Hugging Face Forge Strategic Partnership

Google Cloud and Hugging Face announced a partnership for the development of generative AI and machine earning.
The Editor -
Industry updates

Google CEO Sundar Pichai Announces Anticipated Job Cuts in Internal Memo

In an internal memo to Google employees, CEO Sundar Pichai revealed expectations for additional job cuts this year.
The Editor -
Industry updates

TechTarget and Informa PLC Forge Strategic Alliance to Boost B2B Data and Market Access

TechTarget and Informa PLC have revealed their collaborative efforts in a definitive agreement.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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