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B2B marketing news

HubSpot expands AI capabilities with Breeze Customer Agent rollout

HubSpot is set to expand access to its AI-powered Breeze Customer Agent, offering Pro and Enterprise customers a new way to scale digital engagement...
The Editor -
B2B marketing news

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their advertising campaigns influence decision-making within...
The Editor -
B2B marketing news

Qualified’s Spotlight provides ‘unprecedented transparency’ into AI B2B pipeline generation

Qualified, the agentic marketing platform known for its AI-powered SDR agent Piper, has announced the launch of Spotlight - a new observation layer designed...
James Groves -
B2B marketing news

Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform,...
James Groves -
B2B marketing news

Weitkamp marketing showcases new visibility package

German B2B communications specialist weitkamp marketing has unveiled a new modular service aimed at increasing online visibility for medium-sized businesses in the mechanical and...
The Editor -
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings. Blending...
The Editor -
B2B marketing news

Multiview to connect B2B marketers with exclusive association audiences

Multiview, the B2B digital marketing agency within the Stagwell global network, has launched Audienceview, a self-service platform designed to help brands access verified professional...
The Editor -
B2B marketing news

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new solutions designed to help B2B organisations modernise incentive planning, improve reporting, and build custom sales...
The Editor -
B2B marketing news

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market (GTM) execution by integrating and...
The Editor -
B2B marketing news

Gong rolls out new AI agents built to drive revenue impact

Revenue intelligence platform Gong has launched a suite of AI agents designed to help sales and revenue teams automate workflows, generate insights, and deliver...
The Editor -
B2B marketing news

Goldcast unveils Recording Studio to streamline B2B video and podcast production

B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...
The Editor -
B2B marketing news

LinkedIn expands Wire video ad placements

LinkedIn is expanding access to its Wire video advertising programme, enabling more brands to place pre-roll video ads alongside content from premium publishers within...
The Editor -
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Thought leadership

Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
James Groves -
B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
The Editor -
Features

Why most B2B content fails to convert

Despite a proliferation of whitepapers, blog posts, gated ebooks and branded reports, many B2B marketers are still struggling to turn engagement into meaningful pipeline.
James Groves -

Sales, marketing & business skills courses and training
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