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B2B marketing news

Mailchimp introduces new tools to enhance customer insights

Unveiled by parent company Intuit, the updates reflect a broader effort to position Mailchimp as a central platform for managing both advertising and customer relationships across the full marketing lifecycle.

HCLSoftware launches AI-powered Unica+ platform

The launch marks a significant evolution in the Unica suite, bringing advanced AI capabilities to the forefront of B2B marketing technology.

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at reshaping how businesses discover, connect...

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier B2B Digital Innovation Summit, held...

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what it calls a "bloated" and...

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the United States by B2B Marketing’s...

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published Spring 2025 Global Sales Engagement...

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their content is performing and sparking...

Thought leadership

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
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Guides

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.

Reviews

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.