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B2B marketing news

B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published Spring 2025 Global Sales Engagement...
The Editor -
B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what it calls a "bloated" and...
The Editor -
B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
The Editor -
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
The Editor -
B2B marketing news

B2B marketing leaders overhaul strategy amid economic pressure and AI transformation

A sweeping 96% of B2B marketing leaders are adjusting their company strategies in response to economic uncertainty, rapid AI adoption, and a generational shift...
The Editor -
B2B marketing news

Short-form video and storytelling ‘key to B2B brand trust’

LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
James Groves -
Tools, software and services

ChatGPT-5 launches: What it means for B2B marketers

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.
The Editor -
B2B marketing news

Net Conversion expands MarTech platform with AI-driven insights and full-funnel measurement

US-based media and analytics consultancy Net Conversion has introduced a series of AI-powered enhancements to its proprietary MarTech platform, Conversionomics, aimed at improving performance...
The Editor -
B2B marketing news

LinkedIn reports continued growth and increased video engagement

LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.
The Editor -
B2B marketing news

Leadpages acquires Glorify to integrate design and conversion tools in unified platform

The latest update marks a strategic shift, repositioning the platform as an AI-enabled media enablement tool designed to support analysts and marketers with faster insights and automated decision-making.
The Editor -
B2B marketing news

Birdelo relaunches PR platform with AI search and media marketplace

The platform has now rebranded and expanded its offering with the aim of streamlining PR workflows for both brand-side and editorial users.
The Editor -
B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
The Editor -
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Thought leadership

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

What hybrid event strategies get wrong – and how to fix them

For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.
Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
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B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
The Editor -

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