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B2B marketing news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals or sleek studio sets. Analysing...
The Editor -
B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly evolving buyer behaviours dismantle long-established...
The Editor -
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses convert visibility into customer bookings. Blending...
The Editor -
B2B marketing news

Clinch looks to unify B2B campaigns with LinkedIn integration

AI-powered ad tech firm Clinch has announced a new integration with LinkedIn’s Marketing API, bringing the professional platform into its flagship omnichannel advertising platform,...
James Groves -
B2B marketing news

LinkedIn sharpens B2B campaign tracking

LinkedIn has rolled out an upgrade to its Revenue Attribution Report, offering B2B marketers greater clarity on how their advertising campaigns influence decision-making within...
The Editor -
B2B marketing news

Forrester: B2B events struggle as budget pressures mount and attendee demands rise

B2B marketers are under growing pressure to do more with less as event budgets tighten, attendee expectations evolve, and organisational silos persist, according to...
The Editor -
B2B marketing news

LinkedIn deepens insights with analytics upgrade

LinkedIn has unveiled a new set of post analytics features designed to give users deeper insights into how their content is performing and sparking...
The Editor -
B2B marketing news

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
The Editor -
B2B marketing news

B2B embraces influencer marketing as 82% tap creators

A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
The Editor -
B2B marketing news

TechTarget, Salesloft join forces to streamline outbound B2B sales

The integration allows BDRs to push TechTarget’s person-level intent data directly into Salesloft cadences.
The Editor -
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published Spring 2025 Global Sales Engagement...
The Editor -
B2B marketing news

Specificity “guarantees” B2B leads with bold lead gen programme

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what it calls a "bloated" and...
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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