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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -
B2B marketing news

Expandi and Kompass join forces on B2B marketing and sales tech

Two of Europe’s most prominent B2B technology providers, Expandi Limited and Kompass, have announced a landmark alliance aimed at reshaping how businesses discover, connect...
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B2B marketing news

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier B2B Digital Innovation Summit, held...
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B2B marketing news

Marketbridge named top B2B agency in new report

Integrated growth consultancy and marketing firm Marketbridge has been named the number one brand and demand agency in the United States by B2B Marketing’s...
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Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
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B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency it acquired last year. The...
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B2B marketing news

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve Lambert as its new PR & communications lead, marking a significant milestone in the Penarth-based...
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B2B marketing news

Rhetorik unveils AI-driven skill targeting to sharpen B2B lead generation

B2B marketers frustrated by the limitations of traditional job title targeting may find fresh relief in a new offering from Rhetorik. The UK-based data...
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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