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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues

The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...
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Marketing strategies

Unity Trust Bank Launches New Brand Focused on Ethical Banking

Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...
The Editor -
Tools, software and services

New Coverage Reporting Tool Launched for PR and SEO Professionals

Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
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Thought leadership

Key trends shaping the future of B2B marketing

This article explores key trends shaping the future of B2B marketing and provides insights to help marketers adapt strategies and leverage emerging tech and innovations.
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Thought leadership

Understanding the buyer’s journey in B2B marketing

This article explores the buyer's journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.
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Industry updates

TBD Media Group Launches Innovation and Disruption Leaders Campaign

TBD Media Group has launched the Innovation and Disruption Leaders campaign to highlight pioneers transforming industries through interviews and articles. The initiative aims to catalyze conversations around innovation and inspire future disruptors.
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Marketing strategies

Martechfest 2023 Offers Complimentary Passes to Select Brand Marketers

Martechfest offers limited complimentary passes to qualifying brand marketers. The inaugural global marketing tech conference takes place September 6-8 in Utrecht, Netherlands. Sessions cover email, AI, attribution and more. Free tickets provide insights to drive success.
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Industry updates

Major Transformation Underway in B2B Marketing, New Industry Report Reveals

A new report from Winterberry Group reveals major transformations underway in B2B marketing. Factors like digital-native buyers, AI content creation, data privacy regulations, and omnichannel imperatives are driving rapid change. Learn key trends shaping the future of B2B marketing strategy and execution.
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Must read

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
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