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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Regulation and compliance

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
The Editor -
Industry updates

Marketing Sector Witnesses Drop in Recruitment After a Stellar Year

Explore the 2023 B2B marketing recruitment trends and see which sectors are bucking the downturn.
The Editor -
Marketing strategies

Intuit Mailchimp Initiates Global Campaign to Address Marketers’ ‘Clustomer’ Challenges

Discover Mailchimp's solution to the 'Clustomer' challenge with its latest global marketing campaign.
The Editor -
Tools, software and services

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor -
Tools, software and services

SmartFrame and Action Press Partnership: New Opportunities for B2B Marketers with Expanded Image Library

UK's SmartFrame Technologies, a tech innovator in the digital imaging sector, has revealed its newest collaboration with the German photography powerhouse, action press international.This...
The Editor -
Industry updates

GingerMay Achieves B Corp™ Certification, Emphasising Commitment to Sustainability in B2B Marketing

GingerMay attains B Corp™ status, setting a new standard in sustainable B2B marketing.
The Editor -
Industry updates

Google Showcases Latest AI Advancements at Cloud Next

Key insights for marketers from Google Cloud Next 2023 on AI, analytics and how top companies are applying generative technologies.
The Editor -
Regulation and compliance

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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