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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
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Tools, software and services

Amazon Ads Unveils AI-Powered Image Generation and Enhanced Ad Tech Capabilities

Discover Amazon Ads' latest AI-powered capabilities and their potential impact on the B2B marketing landscape.
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Tools, software and services

Google Adapts Sales Strategies to Focus on B2B Marketing

Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
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Industry updates

Aqueous Digital’s Marketing Director Honoured at Prolific North Marketing Awards

Discover Kristian Bentham's journey to 'Marketer of the Year' at the 2023 Prolific North Marketing Awards and Aqueous Digital's rise in the industry.
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Industry updates

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
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Tools, software and services

Yelp Utilises Neural Networks to Enhance User Experience and Business Value

Yelp's latest AI advancements: From improved search results to optimised ad matching. Discover the future of B2B marketing.
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Tools, software and services

SurveyMonkey Unveils “SurveyMonkey Forms”

Unveiling SurveyMonkey Forms: The future of efficient online form creation. Explore now.
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Tools, software and services

LottieFiles Partners with Canva to Introduce Motion Design Integration

LottieFiles teams up with Canva, unlocking a new realm of motion design. Explore the groundbreaking integration now!
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
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Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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