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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Coveragely Introduces New Reporting Tool for Digital PR and SEO Professionals

New PR reporting tool launched, offering streamlined coverage with integrated domain metrics for Digital PR and SEO experts.
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Regulation and compliance

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
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Industry updates

BauWatch Collaborates with The Think Tank for PR Campaign in the UK

BauWatch partners with The Think Tank to enhance its UK presence. Dive into the strategic collaboration aiming to reshape construction site security in Europe.
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Tools, software and services

ChatGPT Enterprise Launched to Transform B2B Operations with AI-Driven Capabilities

Explore the transformative capabilities of ChatGPT Enterprise for B2B operations. Learn how its enterprise-grade features are revolutionizing work in Fortune 500 companies.
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Regulation and compliance

B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising

Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
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Industry updates

British Marketers Express Concern Over Job Security Amid Economic Challenges

Discover how British marketers view their job security in 2023 amidst economic challenges.
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Tools, software and services

Vast Outreach Launches Application to Enhance B2B Lead Generation Using Google Maps and LinkedIn

Discover Vast Outreach's advanced solution for automated B2B lead generation, leveraging Google Maps and LinkedIn to streamline and optimize your marketing efforts.
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B2B marketing news

New B2B Marketing Video Game Launched by Wildfire

Wildfire introduces 'The Game', transforming B2B marketing challenges into an interactive experience. Explore creativity in the B2B landscape.
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Must read

Features

What marketers get wrong about lead qualification

Many B2B marketers still rely on outdated assumptions and overly simplistic signals that do more harm than good.
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
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