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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

ZoomInfo Bolsters Global B2B Data with Enhanced Coverage

ZoomInfo's impressive growth in global B2B data coverage unveiled. Explore the platform's expansion and commitment to data accuracy.
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Regulation and compliance

New Gmail Protections Announced to Enhance Email Security and Reduce Spam

Gmail's 2024 email security update: Unsubscribe with ease and reduce spam.
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Industry updates

Vudoo Content Commerce Platform Expands Globally with New London Office

Vudoo set for global expansion and has a vision for the future of content commerce. Nathalie Curtis-Lethbridge, the new Global Chief Growth Officer leading the way.
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Marketing strategies

Navigating Holiday Advertising with Microsoft’s Free Insightful Guide

Free download! Unlock success in your festive campaigns with Microsoft's Holiday Advertising Guide.
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Industry updates

Ellos Group, Jellyfish, and Brandtech Unite to Boost Northern European Organic Search Reach

Ellos Group, Jellyfish, and Brandtech forge a partnership to boost brand recognition and market share in Northern Europe through strategic digital marketing.
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Tools, software and services

Awin Introduces New Digital Marketing Ecosystem to Challenge Big Tech’s Ad Dominance

Awin challenges big tech with a transformative digital ad ecosystem. Discover how!
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Tools, software and services

LinkedIn Leverages AI to Enhance B2B Connectivity and Growth

Explore LinkedIn's AI-powered tools, enhancing B2B connectivity and streamlining hiring and marketing in the professional sphere. Innovate with solutions tailored for recruiters, marketers, and sellers.
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B2B marketing news

Navigating the New Terrain: How B2B Marketers Can Adapt to Social Media Platform X’s Recent Removal of Headlines from Tweets

How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.
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Must read

Features

7 underrated lead generation tactics that still deliver in 2025

While B2B marketers chase the next breakthrough, some of the most reliable performers are sitting in plain sight.
Case studies

Thomson Reuters achieves 95% win rate through ABM overhaul

Thomson Reuters’ marketing team was tasked with boosting retention, expansion, and deal velocity among its top-tier clients.
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Sales, marketing & business skills courses and training
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