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The Editor

http://theb2bmarketer.pro/
The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Marketing strategies

Revolutionary Naming Strategy Unveiled by British Branding Agency Fruiting League

Explore Fruiting League's innovative approach to brand naming that's changing the game for businesses worldwide. Dive into their strategy's impact.
The Editor -
Industry updates

New Leadership at the Forefront of AI: Arm Holdings plc Announces Ami Badani as New CMO

Explore Ami Badani's journey as the new CMO of Arm Holdings plc and how her expertise will drive AI technology and marketing in the semiconductor industry.
The Editor -
Industry updates

The Transformation of Advertising: AI’s Role in Programmatic Marketing

The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
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Marketing strategies

Hootsuite’s 2024 Report: Navigating Social Media Marketing Challenges

Dive into Hootsuite's 2024 Social Trends Report for crucial insights into social media marketing's future. Stay informed and ahead in the digital marketing game.
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Tools, software and services

Streamlining Digital Content: Storyblok and Bynder’s Partnership Revolutionizes Asset Management

Explore the Storyblok and Bynder partnership's breakthrough in digital content and asset management, offering seamless integration for efficient business solutions.
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Tools, software and services

MINT Introduces Innovative Advertising Resource Management Platform

MINT's ARM platform revolutionizes advertising with AI automation, enhancing efficiency and decision-making in digital marketing.
The Editor -
Tools, software and services

Leeds-Based Spike Wins GEO Green Power Account

Explore Spike's latest venture with Geo Green Power, driving forward UK's renewable energy initiatives through strategic marketing and digital PR services.
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Tools, software and services

Canva Integrates Music Library Featuring Top Artists

Explore Canva's latest feature: a music library with top tracks for enhancing your marketing designs and videos. Elevate your content creation now.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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