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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Tools, software and services

Cynozure Unveils AI Springboard: A Comprehensive Suite to Harness AI Opportunities

Cynozure introduces AI Springboard, a suite of services crafted to guide organisations implementing AI.
The Editor -
Marketing strategies

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
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Industry updates

TechTarget and Informa PLC Forge Strategic Alliance to Boost B2B Data and Market Access

TechTarget and Informa PLC have revealed their collaborative efforts in a definitive agreement.
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Tools, software and services

Google Cloud Unveils Cutting-Edge AI Technologies to Transform Retail Operations

Google Cloud introduces a suite of AI technologies designed to reshape the retail industry.
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Tools, software and services

Aptia Launches as Global Specialist in Pensions and Health Administration

Aptia, a specialist in pensions, health, and benefits administration, has officially announced its launch.
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B2B marketing news

Gemma Newton Joins SocialChain as Client Services Director

SocialChain has welcomed Gemma Newton as its new Client Services Director.
The Editor -
Tools, software and services

Intel and DigitalBridge Launch Articul8 AI for Enterprises

Articul8 is a new entity providing enterprise customers with a GenAI software platform.
The Editor -
Tools, software and services

Revolutionizing Business Efficiency: OpenAI Unveils ChatGPT Team and GPT Store

Explore OpenAI's new ChatGPT Team and GPT Store, revolutionizing team collaboration and efficiency with AI. Learn how these tools can transform your business operations.
The Editor -
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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